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Showing posts with label RWD. Show all posts
Showing posts with label RWD. Show all posts

Tuesday, February 27, 2024

Addressing Accessibility Concerns With Using Fluid Type

 The CSS clamp() function is often paired with viewport units for “fluid” font sizing that scales the text up and down at different viewport sizes. As common as this technique is, several voices warn that it opens up situations where text can fail WCAG Success Criterion 1.4.4, which specifies that text should scale up to at least 200% when the user’s browser reaches its 500% maximum zoom level. Max Barvian takes a deep look at the issue and offers ideas to help address it.

You may already be familiar with the CSS clamp() function. You may even be using it to fluidly scale a font size based on the browser viewport. Adrian Bece demonstrated the concept in another Smashing Magazine article just last year. It’s a clever CSS “trick” that has been floating around for a while.

But if you’ve used the clamp()-based fluid type technique yourself, then you may have also run into articles that offer a warning about it. For example, Adrian mentions this in his article:

“It’s important to reiterate that using rem values doesn’t automagically make fluid typography accessible for all users; it only allows the font sizes to respond to user font preferences. Using the CSS clamp function in combination with the viewport units to achieve fluid sizing introduces another set of drawbacks that we need to consider.”

Here’s Una Kravets with a few words about it on web.dev:

“Limiting how large text can get with max() or clamp() can cause a WCAG failure under 1.4.4 Resize text (AA), because a user may be unable to scale the text to 200% of its original size. Be certain to test the results with zoom.”

Trys Mudford also has something to say about it in the Utopia blog:

“Adrian Roselli quite rightly warns that clamp can have a knock-on effect on the maximum font-size when the user explicitly sets a browser text zoom preference. As with any feature affecting typography, ensure you test thoroughly before using it in production.”

Mudford cites Adrian Roselli, who appears to be the core source of the other warnings:

“When you use vw units or limit how large text can get with clamp(), there is a chance a user may be unable to scale the text to 200% of its original size. If that happens, it is WCAG failure under 1.4.4 Resize text (AA) so be certain to test the results with zoom.”

So, what’s going on here? And how can we address any accessibility issues so we can keep fluidly scaling our text? That is exactly what I want to discuss in this article. Together, we will review what the WCAG guidelines say to understand the issue, then explore how we might be able to use clamp() in a way that adheres to WCAG Success Criterion (SC) 1.4.4.

WCAG Success Criterion 1.4.4 #

Let’s first review what WCAG Success Criterion 1.4.4 says about resizing text:

“Except for captions and images of text, text can be resized without assistive technology up to 200 percent without loss of content or functionality.”

Normally, if we’re setting CSS font-size to a non-fluid value, e.g., font-size: 2rem, we never have to worry about resizing behavior. All modern browsers can zoom up to 500% without additional assistive technology.

So, what’s the deal with sizing text with viewport units like this:

h1 {
  font-size: 5vw;
}

Here’s a simple example demonstrating the problem. I suggest viewing it in either Chrome or Firefox because zooming in Safari can behave differently.

See the Pen vw-based font-size scaling [forked] by Maxwell Barvian.

If you click the zoom buttons in the demo’s bottom toolbar, you’ll notice that although the page zoom level changes, the text doesn’t get smaller. Nothing really changes, in fact.

The issue is that, unlike rem and px values, browsers do not scale viewport-based units when zooming the page. This makes sense when thinking about it. The viewport itself doesn’t change when the user zooms in or out of a page. Where we see font-size: 1rem display like font-size: 0.5rem at a 50% zoom, font-size: 5vw stays the same size at all zoom levels.

Herein lies the accessibility issue. Font sizes based on vw — or any other viewport-based units for that matter — could potentially fail to scale to two times their original size the way WCAG SC 1.4.4 wants them to. That’s true even at 500%, which is the maximum zoom level for most browsers. If a user needs to zoom in at that scale, then we need to respect that for legibility.

Back To clamp() #

Where does clamp() fit into all of this? After all, many of us don’t rely solely on vw units to size type; we use any of the many tools that are capable of generating a clamped function with a rem or px-based component. Here’s one example that scales text between 16px and 48px when the viewport is between 320px and 1280px. I’m using px values for simplicity’s sake, but it’s better to use rem in terms of accessibility.

h1 {
  font-size: clamp(16px, 5.33px + 3.33vw, 48px)
}

Try zooming into the next demo to see how the text behaves with this approach.

See the Pen clamp()ed font-size [forked] by Maxwell Barvian.

Is this font size accessible? In other words, if we zoom the page to the browser’s 500% maximum, does the content display at least double its original size? If we open the demo in full-page view and resize the browser width to, say, 1500px, notice what happens when we zoom in to 500%.

Zoom level: on the left, 100% (default), and on the right, 500% (maximum).
Zoom level: on the left, 100% (default), and on the right, 500% (maximum). (Large preview)

The text only scales up to 55px, or 1.67 times its original size, even though we zoomed the entire page to five times its original size. And because WCAG SC 1.4.4 requires that text can scale to at least two times its original size, this simple example would fail an accessibility audit, at least in most browsers at certain viewport widths.

Surely this can’t be a problem for all clamped font sizes with vw units, right? What about one that only increases from 16px to 18px:

h1 {
  font-size: clamp(16px, 15.33px + 0.208vw, 18px);
}

The vw part of that inner calc() function (clamp() supports calc() without explicitly declaring it) is so small that it couldn’t possibly cause the same accessibility failure, right?

Zoom level: on the left, 100% (default), and on the right, 500% (maximum).
Zoom level: on the left, 100% (default), and on the right, 500% (maximum). (Large preview)

Sure enough, even though it doesn’t get to quite 500% of its original size when the page is zoomed to 500%, the size of the text certainly passes the 200% zoom specified in WCAG SC 1.4.4.

So, clamped viewport-based font sizes fail WCAG SC 1.4.4 in some cases but not in others. The only advice I’ve seen for determining which situations pass or fail is to check each of them manually, as Adrian Roselli originally suggested. But that’s time-consuming and imprecise because the functions don’t scale intuitively.

There must be some relationship between our inputs — i.e., the minimum font size, maximum font size, minimum breakpoint, and maximum breakpoint — that can help us determine when they pose accessibility issues.

Thinking Mathematically #

If we think about this problem mathematically, we really want to ensure that z₅(v) ≥ 2z₁(v). Let’s break that down.

z₁(v) and z₅(v) are functions that take the viewport width, v, as their input and return a font size at a 100% zoom level and a 500% zoom level, respectively. In other words, what we want to know is at what range of viewport widths will z₅(v) be less than 2×z₁(v), which represents the minimum size outlined in WCAG SC 1.4.4?

Using the first clamp() example we looked at that failed WCAG SC 1.4.4, we know that the z₁ function is the clamp() expression:

z₁(v) = clamp(16, 5.33 + 0.0333v, 48)

Notice: The vw units are divided by 100 to translate from CSS where 100vw equals the viewport width in pixels.

As for the z₅ function, it’s tempting to think that z₅ = 5z₁. But remember what we learned from that first demo: viewport-based units don’t scale up with the browser’s zoom level. This means z₅ is more correctly expressed like this:

z₅(v) = clamp(16*5, 5.33*5 + 0.0333v, 48*5)

Notice: This scales everything up by 5 (or 500%), except for v. This simulates how the browser scales the page when zooming.

Let’s represent the clamp() function mathematically. We can convert it to a piecewise function, meaning z₁(v) and z₅(v) would ultimately look like the following figure:

100% zoom (z₁(v))
100% zoom (z₁(v)). (Large preview)
500% zoom (z₅(v))
500% zoom (z₅(v)). (Large preview)

We can graph these functions to help visualize the problem. Here’s the base function, z₁(v), with the viewport width, v, on the x-axis:

Graph chart showing the plotted points scaling up at the 320-pixel point.
Graphed with GeoGebra. (Large preview)

This looks about right. The font size stays at 16px until the viewport is 320px wide, and it increases linearly from there before it hits 48px at a viewport width of 1280px. So far, so good.

Here’s a more interesting graph comparing 2z₁(v) and z₅(v):

Showing both functions on the same graph
2z₁(v) (in teal) and z₅(v) (in green). (Large preview)

Can you spot the accessibility failure on this graph? When z₅(v) (in green) is less than 2z₁(v) (in teal), the viewport-based font size fails WCAG SC 1.4.4.

Let’s zoom into the bottom-left region for a closer look:

Both functions on the same graph zoomed for a closer look
(Large preview)

This figure indicates that failure occurs when the browser width is approximately between 1050px and 2100px. You can verify this by opening the original demo again and zooming into it at different viewport widths. When the viewport is less than 1050px or greater than 2100px, the text should scale up to at least two times its original size at a 500% zoom. But when it’s in between 1050px and 2100px, it doesn’t.

Hint: We have to manually measure the text — e.g., take a screenshot — because browsers don’t show zoomed values in DevTools.

For simplicity’s sake, we’ve only focused on one clamp() expression so far. Can we generalize these findings somehow to ensure any clamped expression passes WCAG SC 1.4.4?

Let’s take a closer look at what’s happening in the failure above. Notice that the problem is caused because 2z₁(v) — the SC 1.4.4 requirement — reaches its peak before z₅(v) starts increasing.

When would that be the case? Everything in 2z₁(v) is scaled by 200%, including the slope of the line (v). The function reaches its peak value at the same viewport width where z₁(v) reaches its peak value (the maximum 1280px breakpoint). That peak value is two times the maximum font size we want which, in this case, is 2*48, or 96px.

A graph showing a peak value of the function
(Large preview)

However, the slope of z₅(v) is the same as z₁(v). In other words, the function doesn’t start increasing from its lowest clamped point — five times the minimum font size we want — until the viewport width is five times the minimum breakpoint. In this case, that is 5*320, or 1600px.

A graph showing function’s lowest clamped point
(Large preview)

Thinking about this generally, we can say that if 2z₁(v) peaks before z₅(v) starts increasing, or if the maximum breakpoint is less than five times the minimum breakpoint, then the peak value of 2z₁(v) must be less than or equal to the peak value of z₅(v), or two times the maximum value that is less than or equal to five times the minimum value.

Or simpler still: The maximum value must be less than or equal to 2.5 times the minimum value.

What about when the maximum breakpoint is more than five times the minimum breakpoint? Let’s see what our graph looks like when we change the maximum breakpoint from 1280px to 1664px and the maximum font size to 40px:

A graph showing the increased maximum breakpoint and the maximum font size
(Large preview)

Technically, we could get away with a slightly higher maximum font size. To figure out just how much higher, we’d have to solve for z₅(v) ≥ 2z₁(v) at the point when 2z₁(v) reaches its peak, which is when v equals the maximum breakpoint. (Hat tip to my brother, Zach Barvian, whose excellent math skills helped me with this.)

To save you the math, you can play around with this calculator to see which combinations pass WCAG SC 1.4.4.

Conclusion #

Summing up what we’ve covered:

  • If the maximum font size is less than or equal to 2.5 times the minimum font size, then the text will always pass WCAG SC 1.4.4, at least on all modern browsers.
  • If the maximum breakpoint is greater than five times the minimum breakpoint, it is possible to get away with a slightly higher maximum font size. That said, the increase is negligible, and that is a large breakpoint range to use in practice.

Importantly, that first rule is true for non-fluid responsive type as well. If you open this pen, for example, notice that it uses regular media queries to increase the h1 element’s size from an initial value of 1rem to 3rem (which violates our first rule), with an in-between stop for 2rem.

If you zoom in at 500% with a browser width of approximately 1000px, you will see that the text doesn’t reach 200% of its initial size. This makes sense because if you were to describe 2z₁(v) and z₅(v) mathematically, they would be even simpler piecewise functions with the same maximum and minimum limitations. This guideline would hold for any function describing a font size with a known minimum and maximum.

In the future, of course, we may get more tools from browsers to address these issues and accommodate even larger maximum font sizes. In the meantime, though, I hope you find this article helpful when building responsive frontends.

Thursday, January 18, 2024

Addressing Accessibility Concerns With Using Fluid Type

 The CSS clamp() function is often paired with viewport units for “fluid” font sizing that scales the text up and down at different viewport sizes. As common as this technique is, several voices warn that it opens up situations where text can fail WCAG Success Criterion 1.4.4, which specifies that text should scale up to at least 200% when the user’s browser reaches its 500% maximum zoom level. Max Barvian takes a deep look at the issue and offers ideas to help address it.

You may already be familiar with the CSS clamp() function. You may even be using it to fluidly scale a font size based on the browser viewport. Adrian Bece demonstrated the concept in another Smashing Magazine article just last year. It’s a clever CSS “trick” that has been floating around for a while.

But if you’ve used the clamp()-based fluid type technique yourself, then you may have also run into articles that offer a warning about it. For example, Adrian mentions this in his article:

“It’s important to reiterate that using rem values doesn’t automagically make fluid typography accessible for all users; it only allows the font sizes to respond to user font preferences. Using the CSS clamp function in combination with the viewport units to achieve fluid sizing introduces another set of drawbacks that we need to consider.”

Here’s Una Kravets with a few words about it on web.dev:

“Limiting how large text can get with max() or clamp() can cause a WCAG failure under 1.4.4 Resize text (AA), because a user may be unable to scale the text to 200% of its original size. Be certain to test the results with zoom.”

Trys Mudford also has something to say about it in the Utopia blog:

“Adrian Roselli quite rightly warns that clamp can have a knock-on effect on the maximum font-size when the user explicitly sets a browser text zoom preference. As with any feature affecting typography, ensure you test thoroughly before using it in production.”

Mudford cites Adrian Roselli, who appears to be the core source of the other warnings:

“When you use vw units or limit how large text can get with clamp(), there is a chance a user may be unable to scale the text to 200% of its original size. If that happens, it is WCAG failure under 1.4.4 Resize text (AA) so be certain to test the results with zoom.”

So, what’s going on here? And how can we address any accessibility issues so we can keep fluidly scaling our text? That is exactly what I want to discuss in this article. Together, we will review what the WCAG guidelines say to understand the issue, then explore how we might be able to use clamp() in a way that adheres to WCAG Success Criterion (SC) 1.4.4.

WCAG Success Criterion 1.4.4

Let’s first review what WCAG Success Criterion 1.4.4 says about resizing text:

“Except for captions and images of text, text can be resized without assistive technology up to 200 percent without loss of content or functionality.”

Normally, if we’re setting CSS font-size to a non-fluid value, e.g., font-size: 2rem, we never have to worry about resizing behavior. All modern browsers can zoom up to 500% without additional assistive technology.

So, what’s the deal with sizing text with viewport units like this:

h1 {
  font-size: 5vw;
}

Here’s a simple example demonstrating the problem. I suggest viewing it in either Chrome or Firefox because zooming in Safari can behave differently.

See the Pen vw-based font-size scaling [forked] by Maxwell Barvian.

If you click the zoom buttons in the demo’s bottom toolbar, you’ll notice that although the page zoom level changes, the text doesn’t get smaller. Nothing really changes, in fact.

The issue is that, unlike rem and px values, browsers do not scale viewport-based units when zooming the page. This makes sense when thinking about it. The viewport itself doesn’t change when the user zooms in or out of a page. Where we see font-size: 1rem display like font-size: 0.5rem at a 50% zoom, font-size: 5vw stays the same size at all zoom levels.

Herein lies the accessibility issue. Font sizes based on vw — or any other viewport-based units for that matter — could potentially fail to scale to two times their original size the way WCAG SC 1.4.4 wants them to. That’s true even at 500%, which is the maximum zoom level for most browsers. If a user needs to zoom in at that scale, then we need to respect that for legibility.

Back To clamp()

Where does clamp() fit into all of this? After all, many of us don’t rely solely on vw units to size type; we use any of the many tools that are capable of generating a clamped function with a rem or px-based component. Here’s one example that scales text between 16px and 48px when the viewport is between 320px and 1280px. I’m using px values for simplicity’s sake, but it’s better to use rem in terms of accessibility.

h1 {
  font-size: clamp(16px, 5.33px + 3.33vw, 48px)
}

Try zooming into the next demo to see how the text behaves with this approach.

See the Pen clamp()ed font-size [forked] by Maxwell Barvian.

Is this font size accessible? In other words, if we zoom the page to the browser’s 500% maximum, does the content display at least double its original size? If we open the demo in full-page view and resize the browser width to, say, 1500px, notice what happens when we zoom in to 500%.

The text only scales up to 55px, or 1.67 times its original size, even though we zoomed the entire page to five times its original size. And because WCAG SC 1.4.4 requires that text can scale to at least two times its original size, this simple example would fail an accessibility audit, at least in most browsers at certain viewport widths.

Surely this can’t be a problem for all clamped font sizes with vw units, right? What about one that only increases from 16px to 18px:

h1 {
  font-size: clamp(16px, 15.33px + 0.208vw, 18px);
}

The vw part of that inner calc() function (clamp() supports calc() without explicitly declaring it) is so small that it couldn’t possibly cause the same accessibility failure, right?

Sure enough, even though it doesn’t get to quite 500% of its original size when the page is zoomed to 500%, the size of the text certainly passes the 200% zoom specified in WCAG SC 1.4.4.

So, clamped viewport-based font sizes fail WCAG SC 1.4.4 in some cases but not in others. The only advice I’ve seen for determining which situations pass or fail is to check each of them manually, as Adrian Roselli originally suggested. But that’s time-consuming and imprecise because the functions don’t scale intuitively.

There must be some relationship between our inputs — i.e., the minimum font size, maximum font size, minimum breakpoint, and maximum breakpoint — that can help us determine when they pose accessibility issues.

Thinking Mathematically

If we think about this problem mathematically, we really want to ensure that z₅(v) ≥ 2z₁(v). Let’s break that down.

z₁(v) and z₅(v) are functions that take the viewport width, v, as their input and return a font size at a 100% zoom level and a 500% zoom level, respectively. In other words, what we want to know is at what range of viewport widths will z₅(v) be less than 2×z₁(v), which represents the minimum size outlined in WCAG SC 1.4.4?

Using the first clamp() example we looked at that failed WCAG SC 1.4.4, we know that the z₁ function is the clamp() expression:

z₁(v) = clamp(16, 5.33 + 0.0333v, 48)

Notice: The vw units are divided by 100 to translate from CSS where 100vw equals the viewport width in pixels.

As for the z₅ function, it’s tempting to think that z₅ = 5z₁. But remember what we learned from that first demo: viewport-based units don’t scale up with the browser’s zoom level. This means z₅ is more correctly expressed like this:

z₅(v) = clamp(16*5, 5.33*5 + 0.0333v, 48*5)

Notice: This scales everything up by 5 (or 500%), except for v. This simulates how the browser scales the page when zooming.

Let’s represent the clamp() function mathematically. We can convert it to a piecewise function, meaning z₁(v) and z₅(v) would ultimately look like the following figure:

100% zoom (z₁(v))
100% zoom (z₁(v)). (Large preview)
500% zoom (z₅(v))
500% zoom (z₅(v)). (Large preview)

We can graph these functions to help visualize the problem. Here’s the base function, z₁(v), with the viewport width, v, on the x-axis:


This looks about right. The font size stays at 16px until the viewport is 320px wide, and it increases linearly from there before it hits 48px at a viewport width of 1280px. So far, so good.

Here’s a more interesting graph comparing 2z₁(v) and z₅(v):


Can you spot the accessibility failure on this graph? When z₅(v) (in green) is less than 2z₁(v) (in teal), the viewport-based font size fails WCAG SC 1.4.4.

Let’s zoom into the bottom-left region for a closer look:


This figure indicates that failure occurs when the browser width is approximately between 1050px and 2100px. You can verify this by opening the original demo again and zooming into it at different viewport widths. When the viewport is less than 1050px or greater than 2100px, the text should scale up to at least two times its original size at a 500% zoom. But when it’s in between 1050px and 2100px, it doesn’t.

Hint: We have to manually measure the text — e.g., take a screenshot — because browsers don’t show zoomed values in DevTools.

General Solutions

For simplicity’s sake, we’ve only focused on one clamp() expression so far. Can we generalize these findings somehow to ensure any clamped expression passes WCAG SC 1.4.4?

Let’s take a closer look at what’s happening in the failure above. Notice that the problem is caused because 2z₁(v) — the SC 1.4.4 requirement — reaches its peak before z₅(v) starts increasing.

When would that be the case? Everything in 2z₁(v) is scaled by 200%, including the slope of the line (v). The function reaches its peak value at the same viewport width where z₁(v) reaches its peak value (the maximum 1280px breakpoint). That peak value is two times the maximum font size we want which, in this case, is 2*48, or 96px.

A graph showing a peak value of the function
(Large preview)

However, the slope of z₅(v) is the same as z₁(v). In other words, the function doesn’t start increasing from its lowest clamped point — five times the minimum font size we want — until the viewport width is five times the minimum breakpoint. In this case, that is 5*320, or 1600px.

A graph showing function’s lowest clamped point
(Large preview)

Thinking about this generally, we can say that if 2z₁(v) peaks before z₅(v) starts increasing, or if the maximum breakpoint is less than five times the minimum breakpoint, then the peak value of 2z₁(v) must be less than or equal to the peak value of z₅(v), or two times the maximum value that is less than or equal to five times the minimum value.

Or simpler still: The maximum value must be less than or equal to 2.5 times the minimum value.

What about when the maximum breakpoint is more than five times the minimum breakpoint? Let’s see what our graph looks like when we change the maximum breakpoint from 1280px to 1664px and the maximum font size to 40px:

Technically, we could get away with a slightly higher maximum font size. To figure out just how much higher, we’d have to solve for z₅(v) ≥ 2z₁(v) at the point when 2z₁(v) reaches its peak, which is when v equals the maximum breakpoint. (Hat tip to my brother, Zach Barvian, whose excellent math skills helped me with this.)

To save you the math, you can play around with this calculator to see which combinations pass WCAG SC 1.4.4.

Conclusion

Summing up what we’ve covered:

  • If the maximum font size is less than or equal to 2.5 times the minimum font size, then the text will always pass WCAG SC 1.4.4, at least on all modern browsers.
  • If the maximum breakpoint is greater than five times the minimum breakpoint, it is possible to get away with a slightly higher maximum font size. That said, the increase is negligible, and that is a large breakpoint range to use in practice.

Importantly, that first rule is true for non-fluid responsive type as well. If you open this pen, for example, notice that it uses regular media queries to increase the h1 element’s size from an initial value of 1rem to 3rem (which violates our first rule), with an in-between stop for 2rem.

If you zoom in at 500% with a browser width of approximately 1000px, you will see that the text doesn’t reach 200% of its initial size. This makes sense because if you were to describe 2z₁(v) and z₅(v) mathematically, they would be even simpler piecewise functions with the same maximum and minimum limitations. This guideline would hold for any function describing a font size with a known minimum and maximum.

In the future, of course, we may get more tools from browsers to address these issues and accommodate even larger maximum font sizes. In the meantime, though, I hope you find this article helpful when building responsive frontends.

Sunday, September 14, 2014

Mobile First Made Responsive Web Design More Meaningful

The mobile first approach is the new fundamental unit of web design. Developed over half a decade of observation, contemplation, experimentation and drawing conclusion. It seconds the idea of the rise of mobile phone users hence a rise in mobile internet has to be catered at some point otherwise the desktop and mobile websites would go obsolete in the near future. It has totally changed the way a website looks or is designed.

A decade ago we saw a boom in the mobile phone technology, it was the advent of smartphones. They were becoming popular and prevalent and websites were being made especially for mobile phones. This revolutionized the web industry into a whole new genre and suddenly the accessibility of a smart phone user increased tremendously. The rise in smartphones can also be attributed to rise of mobile websites and vice-versa.

For past few years we have seen a epochal decline in the mobile websites. The question is what happened in the in the later half of the decade?

On May 2010 Ethan Marcotte coined this term to change our and everyone's worldview about websites and other devices on an article on A List Apart. This marked the birth of of mobile first idea.

Everything you need to know
  • Responsive Web Designs were necessary because the world was moving out of the desktop.
  • New type of devices with various screen sizes like i pads and tabs were being launched so something was required to run websites in all platforms.
  • After the concept of Responsive Web Design (RWD) the idea of mobile first approach was developed.
  • This came from the already existent idea of progressive enhancement earlier used to write the code of website for various browsers.
  • Stemming out from progressive enhancement mobile first approach states to build a code, a design and content for mobile first then slowly build upon it for rest of the devices.
  • The sheer brilliance of this idea also compliments the concept of responsive web design.
  • The most suited web design, layout and content is sought and coded into a responsive website which will impart all the necessary information to mobile users including all the necessary functions that a desktop user have access to.
  • This gave power to the smartphone users and laid down the foundation of a perfect website for other platforms as well.
  • RWD proves to be hell of a costly affair but mobile first significantly brought down the cost of building a website.
  • Apart from cost effective solutions it reduced the wastage of code created usually moving down the hierarchy.
  • Not to mention the amount of time this approach saved for web designers and their employers.
Overall there is overwhelming response of the web design community in the favor of this approach and unless you are on a very strict budget with a very specific need you will definitely end up using this as an ideal tool for your website.

Tuesday, September 2, 2014

Don't Let Ignorance Ruin Your Website

Do you check thoroughly before buying a new house? Do you check it in-depth, the walls, the texture, the furniture, the faults and leakages, ventilation etc. ? Do you check the neighborhood in which you are about to live in, how compatible you are with others? Of course you do, who am I kidding right? Then why you don't even have a clue about the responsiveness of your website?

Your company and business depends upon responsive web designs the same way your safety and security depends upon the house you bought. You should be aware of your surroundings and the variables which may affect your website. Lets say you know what should be done but until and unless the nuances of the process is not clear, you could be aiming in the dark. Know your website or its future would be in jeopardy.

Okay, you may wave me off as cynical because you have already hired people to get your website a responsive design and you don't need advice from some random stranger. Before you roll your eyes and change the page let me tell you few important points about responsive designs -

  • A responsive design is not a technology to have for a hit website, it is an ideology.
  • The idea is to represent your website in the most agreeable manner to the user.
  • Hence it requires for your website to fit all screen sizes especially the mobile phones owing to their increasing popularity.
  • Furthermore the visible content should be precise and most suitable, so it easily grips the viewer.
  • The layout and positioning should be responsive on different screens to blend the designs and content.
  • Compressing your website to fit a small screen is mere stupidity, not responsiveness. You should know better.
  • The content becomes compressed and is barely visible without zooming, half of the viewership dies at that instant.
  • Now you know the ideology of responsive web designs is to bind user in any form for a small amount of time and deliver maximum information.
Use this information wisely, understand what your customer wants, prioritize the information and provide it in the respective order. Finally, it is highly necessary that whichever agency you have chosen is aware of these simple facts so that he can give you the best that you deserve.