Mobile Smart Website is the new Mobile Ready Website

Too long have you been plagued by the web designers telling you ways to have a responsive web design for your website , have it migrated to WordPress or something similar that is in their niche. Here I am writing another piece of informative text that tells you to pursue the best in the industry, whoever you may think he/she is, despite my allegiances. Yes, it is informative i swear.

Since I swore to you it will be informative let me tell you mobile ready website is just another catchy phrase that will have to adapt with the time or it will be gone for good. Read carefully what I'm saying and then cross reference it with what your web designer is telling you about your website. If it sounds similar then he is probably best for you, otherwise its time to go looking for someone who understands mobile ready website is not completely a mobile smart website.

So, to make a better judgment call the understanding of the topic is quite necessary.

• Mobile Smart website is a holistic approach to responsive web design vis-à-vis mobile ready website.
• It incorporates all the features of a mobile ready website and gives you better than what you expected.
• Everything from fluid grids, media queries and flexible images to content matter and its placement is modified to fit the requirement of your customer.
• It provides the highest level of customer interaction with fluid layout to captivating and informative content.
• In essence it wants to give the best of both the worlds, responsive web design infused with the content both eloquent and brief. Thus, improving the visibility, subject matter and performance of the website in one masterstroke.

This is something serious to think about. An idea that completes itself and can single-handedly increase your market and revenue. Just to think of it, all your needs handed down to you on a silver platter in the cost of a website is a great deal, an opportunity that rarely comes by again.

Anyway, my job was to provide an “informative text” which I believe I did honestly, rest its up to and your quest for responsive web design to make the right choice.

Responsive Design: The misunderstood genius

"You know my website supports any platform or screen size. My web designs are completely responsive and we care about our customers".

You might have seen a lot of web development companies flashing similar messages across the world wide web. Claims of responsive web designs and customer satisfaction are neither faulty nor malign, they are simply naive. The responsiveness of a website is so much more than adjusting to a smartphone or a tablet screen. Don't get me wrong, even I harbored a similar notion about responsive web designs for a very long time until recently I was enlightened which now I wish to share with you.

Definitely, the basics are still the same, about a design which is platform independent but when we claim to "understand and care" for our customers I suggest you, pause and introspect whether or not you have understood what makes the crowd tick.

Responsive design takes responsible designing and a knowledge - performance often trumps aesthetics, as seen in case of a particular Finnish mobile company (if you know what I mean). This harsh but true fact should be the lead driving force behind any idea, code or design. Every user craves an optimum performance, a webpage loading on a device within 1second is considered to be the best, good looks would definitely not hurt. The perfect amalgam of beauty and performance can drive your sales beyond imagination.

It is never too late if you wish to tweak the design or code a little bit. Although there is no universal solution to improve the code, some healthy changes can definitely be done -

• Oh, so haven't started with the design yet? Good, now remember to use mobile first approach, period.
• In a responsive layout change the structure of the document but never change the content or URL while delivering it to other devices.
• Performance should be regularly measured and improved upon using optimization tools.
• Browser resizing is not a legit test. After the resources have been loaded and display:none is applied check it on different devices.
• Only load the JS (JavaScript) with conditional loading required for the current device or subsequent to onload event.
• Using srcset attribute to deliver images by JavaScript.
• Forefront should showcase above-the-fold content in a mobile device while the initial viewing should be inline.
• Implement smart methods to responsive web design solution like group based responsiveness, adaptive approach (server side layer) and conditional loading.

Once you familiarize the real deal about responsiveness it will seem so much more than what it appeared from its name. It had been there all along we simply failed to recognize it. Now, you may agree or disagree with me but at least we should be in consensus regarding what our end game is. It is not a groundbreaking technology, code or a design. It is simply is user's happiness.

Don't Let Ignorance Ruin Your Website

Do you check thoroughly before buying a new house? Do you check it in-depth, the walls, the texture, the furniture, the faults and leakages, ventilation etc. ? Do you check the neighborhood in which you are about to live in, how compatible you are with others? Of course you do, who am I kidding right? Then why you don't even have a clue about the responsiveness of your website?

Your company and business depends upon responsive web designs the same way your safety and security depends upon the house you bought. You should be aware of your surroundings and the variables which may affect your website. Lets say you know what should be done but until and unless the nuances of the process is not clear, you could be aiming in the dark. Know your website or its future would be in jeopardy.

Okay, you may wave me off as cynical because you have already hired people to get your website a responsive design and you don't need advice from some random stranger. Before you roll your eyes and change the page let me tell you few important points about responsive designs -

• A responsive design is not a technology to have for a hit website, it is an ideology.
  
• The idea is to represent your website in the most agreeable manner to the user.
  
• Hence it requires for your website to fit all screen sizes especially the mobile phones owing to their increasing popularity.
  
• Furthermore the visible content should be precise and most suitable, so it easily grips the viewer.
  
• The layout and positioning should be responsive on different screens to blend the designs and content.
  
• Compressing your website to fit a small screen is mere stupidity, not responsiveness. You should know better.
  
• The content becomes compressed and is barely visible without zooming, half of the viewership dies at that instant.
  
• Now you know the ideology of responsive web designs is to bind user in any form for a small amount of time and deliver maximum information.
  

Use this information wisely, understand what your customer wants, prioritize the information and provide it in the respective order. Finally, it is highly necessary that whichever agency you have chosen is aware of these simple facts so that he can give you the best that you deserve.

10 Reasons to love Responsive Design

There is no telling you what is the future device of the digital market. You already know that smart phones and tablets have taken a lead in nearly all spheres of technology and their demand is constantly increasing. I don't think there is any need to overwhelm you with staggering statistics of how mobile web browsing is the new future of internet. I guess, even if you don't know the real data of mobile vs. desktop web browsing, you have a crude idea of the importance of websites to perform in your smart phones.

Here are the 10 reasons that will help you make up your mind:

1. Responsive Web Designs or RWD are flexible and responsive to all screen sizes and platforms therefore providing a seamless experience.
2. RWD is much lighter on your pocket as instead of making hardware dedicated websites.
3. Every aspect of website is scaled just not the images but even media, content, fonts and graphics for a consistent viewing experience.
4. Even web designers are at ease as they need only one code-base for the website instead of writing extra set of codes.
5. Content Team can write the content with much less ambiguity as they will convey exactly what you want to say in all platforms effectively. Thus, resulting in better brand promotion for you.
6. Better user interface will increase your reach therefore increased traffic and higher sales.
7. Responsive websites will increase your value in Google search as it prefers websites having a responsive design.
8. It reduces your Quality Assurance task whenever you want to update your site or for future redesign.
9. Responsive websites have less release life cycle time and maintenance risks.
10. Increase in marketability due to its existence on multiple platforms.