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Monday, July 27, 2026

The Top 25% Isn't a Ranking. It's a Definition.

 

The idea that anyone can be in the Top 25% is not some crazy AI-inspired new math.

Just ask any hiring manager what someone’s needs to do to be considered in their Top 25%, and you won't get a percentile. Nobody answers, "outperforms three-quarters of their peers."

Here’s one response.

A top 25% performer consistently delivers results that exceed expectations, not just meets them. They don't need constant direction. They solve problems before they become crises. They make everyone around them more effective, and if I lost them, replacing them would be difficult.

It turns out the Top 25% is a floor, not a ceiling. And when viewed that way, it's a floor most people can reach in the right job, with the right manager, and in the right situation.

Todd Rose, who wrote the End of Average, agrees. In his book he tells a story about how the Air Force had a problem in the late 1940’s: its planes kept crashing because the seats were designed to fit the "average pilot" based on measurements of thousands of airmen. But after measuring 4,063 pilots on ten body dimensions not one single pilot was average on all ten. The fix wasn't better pilots – it was adjustable seats.

Rose’s conclusion for hiring: there is no average person. People are jagged – exceptional on some dimensions, ordinary on others – and their performance is not a fixed property they carry from job to job. It is created, or destroyed, by context: the actual work, the manager, the team, the pace, the stretch.

So while what follows is a reasonable definition of the Top 25%, finding people who fit this “adjustable seat” requires a different way of thinking. “Moneyball for HR!” is the solution.

Ability in relationship to fit drives motivation to excel. Defining the fit factors is the key for better hiring decisions.

One Reasonable Definition of the Top 25%

  1. Delivers exceptional results. Regularly exceeds the performance objectives of the role. Produces higher quality work with fewer mistakes. Can be trusted with the toughest assignments.
  2. Learns faster and adapts quickly. Masters new tools, products, and processes quickly. Adapts when priorities change. Doesn't need to be told twice.
  3. Takes ownership. Acts like the business is theirs. Solves problems instead of escalating every issue. Makes decisions with good judgment.
  4. Makes the team stronger. Helps others succeed. Shares knowledge. Raises the performance of the entire group.
  5. Improves the business. Finds better ways to do things. Eliminates waste. Creates measurable improvements in productivity, quality, customer satisfaction, or profitability.
  6. Can handle bigger challenges. Performs well beyond today's job description. Is promotiable.

Define the Job and Situation Before Defining the Person

Finding people who meet this standard of excellence starts by defining the actual job, the actual situation, the actual resources, the actual team, the true corporate culture, the actual company politics, the intensity of the situation and the hiring manager’s leadership style.

And the process must be bi-directional. All of this must be revealed pre-hire if you want to achieve Top 25% performance post-hire. Given this, you need to source, screen, recruit, hire and manage people who fit this true description of the job. This used to be really hard, pre-AI. Now it’s not.

In fact, we’ve built “The Perfect Hiring System to Hire the Top 25%” and we’re giving it away as a Claude skill.

It all starts with this simple question when opening a new job requisition, “What does the person in this job need to do to be considered a Top 25% person?”

The Perfect Hiring System changes the entire hiring ecosystem at less cost with better results.
In turns out top 25% performers aren't defined by what they know. They're defined by what they accomplish and how they accomplish it.

Back to School Trends: What Sold in 2025

 Back-to-school 2025: school uniforms up 231% MoM and backpacks up 180%, per Shopify data. See top categories by region and what's trending down.
A backpack in a circle on a blue panel on a light blue background.Starting each July, families across the US flood stores—online and offline—to gear up for a new school year. This year, Shopify sales data shows which back-to-school categories are most popular. Explore which trending items saw the biggest jumps, which categories lagged behind, and what the differences across regions might reveal about changing school culture.
Back-to-school sales trends: All US
Product category MoM sales* School uniforms +231% School backpacks +180% Lunch boxes & totes +174% Bulletin boards +81% Stickers & sticker machines +80% Calculators +56% Folders +34% Pencils +27% Water bottles +24% Planners +19% Hand sanitizers & wipes +19% Notebooks & notepads +17% Art & craft paper +15% Laptops +11% Sticky notes +11% Binders +11% Pens +8% Sports uniforms +7% Book covers -1% Markers & highlighters -8%

*Shopify sales data comparing July 2025 to June 2025.

The back-to-school categories that saw the greatest spend in July were backpacks, sports uniforms, water bottles, lunch boxes and totes, pens, and notebooks. Categories with the most growth compared to the previous month were school uniforms (231%), backpacks (180%), and lunch boxes and totes (174%).

School uniforms, while a smaller category in total sales, posted the most dramatic month-over-month growth at +230.6%. This aligns with broader market trends: National Center for Education Statistics data shows that 18.8% of public schools required uniforms in 2019–2020, with requirements more common at the elementary level (21%) than in high schools (12%). Recent projections anticipate the school uniform market to reach a 6.1% compound annual growth rate by 2031, signaling stable, long-term interest.

Especially in uniformed environments, backpacks and lunch boxes play a key role beyond function in student identity—often serving as one of the few forms of self-expression. Water bottles, similarly, have become key accessories where students can showcase personal style—a small but important outlet for identity.

While water bottles, notebooks, and pens were among the most popular spending categories, month-over-month increases were more moderate—24%, 17%, and 8%, respectively—signaling the popularity of these purchases beyond the back-to-school season.

The only back-to-school items that saw month-over-month sales decline were markers and highlighters (8%), and book covers (1%). This decline could indicate that they aren’t requirements on school supply lists, or it could reflect increasing reliance on digital tools, like e-readers and styluses, particularly in higher grade levels.

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Back-to-school sales trends by region
Midwest

The top-selling back-to-school item in the Midwest was sports uniforms, followed by water bottles, backpacks, pens, lunch boxes and totes, and notebooks. Stickers and sticker machines saw a more significant month-over-month sales increase compared to other regions, increasing by 174%. Calculator sales declined compared to the previous month, with an 11% drop—the only region to see a MoM decline.
Northeast

The top-selling back-to-school item in the Northeast was sports uniforms, followed by school backpacks, water bottles, pens, and lunch boxes and totes. Sports uniforms saw the strongest MoM growth in the Northeast (25%), while bulletin boards had the smallest MoM growth compared to other regions—24% compared to 104% in the Midwest, 86% in the South, and 49% in the West Coast.
South

The top-selling back-to-school item in the South was backpacks, followed by lunch boxes and totes, water bottles, sports uniforms, pens, and notebooks. The South recorded the strongest MoM growth in water bottle sales (35%), as well as calculator sales (124%), compared to other regions.
West Coast

The top-selling back-to-school item in the West Coast was water bottles, followed by sports uniforms, backpacks, pens, lunch boxes and totes, and notebooks. Even though it accounted for the second-greatest overall sales, sports uniforms sales declined MoM by 14%, perhaps indicating that purchasing starts even earlier compared to other regions.