Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.
Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October.
- The badge replaces multiple programs, including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee.
- It will appear on eligible LSA profiles that have completed Google’s screening and verification process.
How it works:
- The badge shows alongside details of which checks a business has passed (e.g., licensing, background).
- Google says the icon may also display dynamically on LSAs when it’s likely to influence a consumer’s decision.
Why we care. The new Google Verified badge replaces several separate trust signals with one clear marker, making it easier for consumers to see which businesses have been vetted. Verified businesses get more visibility and credibility, which could help them attract customers ready to buy.
Bottom line. Google Verified is replacing a patchwork of LSA trust programs with one unified badge designed to simplify credibility signals for advertisers and consumers.
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