Your audience isn’t on Google or LinkedIn. They’re in the Middle of a Buying Journey

 

You’re active on LinkedIn.

You’re ranking on Google.

You’re running campaigns.

But conversions? Still slow. Leads feel cold. Sales cycles stretch longer.

Why?

Because your ideal customer isn’t just browsing anymore. They’re somewhere in the middle of deciding, quietly thinking things like

• “Can I trust this solution?”
• “How does this compare to [X]?”
• “What happens if I don’t act now?”
• “Has anyone like me used this already?”

And if your content doesn’t meet them, someone else’s will.

The Problem Most Founders Overlook

Most marketing strategies do two things well:

1️⃣ Top-of-funnel: Blogs, SEO tips, educational value

2️⃣ Bottom-of-funnel: Demo CTAs, sales pages, pitch decks

But there’s a missing piece:

The Middle.

This is where your buyers are most aware but least committed. They’re not cold. But they’re not ready either.

And if you don’t show up here, they move on without you.

According to Gartner (2024):

"83% of B2B buyers are 70% through their decision process before ever talking to a vendor."

That means you’ve already missed the moment if your content doesn’t guide them mid-journey.

Mid-Funnel Blueprint (2025)

If you want to win trust where it matters most, build content like this:

1️⃣ Comparison Posts → You vs. the status quo or direct competitors

2️⃣ Cost of Inaction Stories → Show the price of doing nothing

3️⃣ Strategic Case Breakdowns → Real wins, explained with context (not just quotes)

4️⃣ Decision Tools → ROI calculators, buying guides, templates

5️⃣ FAQ-Style Content → Handle objections before the sales call happens.

My POV (Why This Matters Now)

Most buyers don’t scroll with intent. They pause when something speaks to their current moment of doubt.

This is where trust is built. Not in a cold email. Not in a keyword ranking.

But between clicks. Behind-the-scenes. That quiet space before they raise their hand.

That’s where I help brands show up.

Final Thought:

If you’re getting traffic but not traction… If your team says, “leads are slow…” If your buyer journey feels like a black box…

You don’t have a traffic problem. You have a funnel gap.

📩 Drop your ideas or suggestions about this. We’ll discuss it.