E-ticket and m-ticket: what is the difference?

 E-ticket or m-ticket? One is downloaded and printed, the other is used directly from the smartphone. Faster, more eco-friendly and impossible to lose, the m-ticket is the ideal solution to enrich the customer experience and prepare for the transition to a digital wallet

E-ticket: Print it!

Electronic tickets are increasingly used. Indeed, they allow consumers to have a certain amount of time before events such as movies and concerts or before traveling by plane, train or bus. E-tickets differ from traditional tickets in that they offer the possibility to customers to be directly printed at home and printable at will. Consumers no longer need to wait days or weeks before receiving tickets in their mailboxes. Each ticket is unique, personal and controlled before attending the event or traveling with a specific company.

M-ticket: Show it!

An m-ticket doesn't need d'être imprimé. Indeed, the mobile ticket is a ticket dématérialisé that télécharges directly onto the smartphone. Imagine that you are about to board à bord d'un flight to New York, the only thing you need to do is présenter your Smartphone à l'hôtesse. She will scan it and you will be able to board à bord.

A mobile ticket offers multiple possibilities. It allows consumers to order, pay, obtain and validate tickets wherever they are and whenever they want using their smartphones.

Furthermore, mobile tickets present several advantages: better convenience for consumers, reduced queues at the entrance of doors / theater / concert hall, reduced infrastructure cost, reduced printing / distribution costs and the impossibility of losing it or forgetting it.

Consumers save time because they have the opportunity to buy and use their tickets whenever and wherever they want thanks to their Smartphones.

M-tickets are just the beginning of a more digitized way of life. Indeed, Smartphones are increasingly a real digital wallet and retailers can no longer wait to exploit this major opportunity.

The m-ticket is also eco-friendly because unlike the e-ticket it does not need to be printed, paper consumption is thus reduced and our planet feels better, so what are you waiting for?

If you want to know more, don't hesitate..

 

How will Facebook automate your web-to-store?

 Facebook is relying on automation to simplify the relationship between retailers and their consumers. Thanks to Messenger bots, each brand can centralize key actions: inform, advise, guide customers to the store, and even trigger purchases. A unique opportunity to streamline the customer journey, reduce friction, and turn a simple conversation into a visit to a point of sale.

Since the Facebook Developer Conference (F8), everyone only talks about ça. How and why the robots créés by the génie of the réseau social will révolutionize communication between the enseignes and their users?

First, what is a bot ? A bot is a automated robot that has the mêmes functions qu’une application except that these are intégrés in a Facebook Messenger interface, Messenger. 

The’objective of Bots is to centralize a multitude of services different in a single application. It is enough to ask a question on Messenger à a brand and it will take care of ’fulfilling all kinds of requests.

Retailers can interact with their customers who ask them to ’execute tasks and to ’access à a service. You will now, via Messenger, order photos, have flowers delivered, or even chat with a media to get information.

Example of interaction with CNN

Messenger aims primarily à to facilitate commercial transactions directly within its application. But what are the advantages and disadvantages ? 

The main advantage of the bot is the speed and the ease of use. Indeed, all information is available via a single interface. Exchanges are clear, fluid and concise. However, the user must agree to give à Facebook, but also à the brand using the bot, confidential information such as, for example, the credit card number to place an order. Some find them too chatty, d’others too slow à respond. Indeed, Poncho, the meteorological informant, can sometimes take up to ’à an hour before sharing a requested information.

How to profit from this révolution and l’apply à your stratégy web-to-store ?

• Check availability in store
• You can actually inform customers about the availability of items in your various stores. The request is simple and quick.

• Click and Collect

You can éalso use the method of Click and Collect and propose to requesters d’place an order and come to pick it up in store. All that in a few échanges.

• Inform about exceptional hours

Sometimes your store has special hours. In addition to listing them in Google , you can communicate this directly to the customer.

• Share promotions

If someone asks you for information about your promotions, you can directly inform them through this system.

The person is directly informed but you can also start a conversation and redirect them to other products and/or services.

• In your store locator

You can also use Bots to integrate your store locator or provide information on the location of your points of sale.