Google Business Profile now offers all businesses a dedicated editor to add detailed services, in addition to the attributes suggested via the dashboard. This distinction makes it possible to better present the local offer: the attributes remain standardized, while the editor allows a free and adapted description for each activity.
It’s no longer necessary to be a restaurant for an establishment to display, in Google search and Maps, the services of its choice on its local web page. Since January 2018, local businesses in the restaurant sector were privileged because they could directly encode their Menu using a dedicated editor without being limited to Attributes suggested via the dashboard (or the API) Google Business Profile.
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This feature is now extended to other sectors and, as with the Menu editor, it will only be available for My Business listings in English before a wider rollout.
Note also that a visual indicator has been added to the platform to access the input area.
Icon to edit the Menu (restaurants only)/ Icon to edit the list of services
Preview of the screen to encode a list of services
Difference between Attributes and the info editor in Google Business Profile
The Attributes are additional information complémentaires suggérées in the dashboard Google Business Profile (depending on the country and the catégorie of the l’établissement) that users can décider d’display or not on their listing. Before the déploiement of the l’éditeur of Menu for restaurants, c’était the only option to présenter the l’offre of the l’entreprise local more in détail.
- Accessibilité
- Infos spécifiques aux restaurants/ hôtels (Wi-Fi, tables en terrasse…)
- Payments
- Offer
- ...
- URL to display a Menu/ a list of services
- URL to order
- URL to book a table
- ...
Example of attribute suggestions in the GMB dashboard (payment methods)
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