With the Back to Store Mission, helps physical stores optimize their online presence. On the program: foundations of local SEO, choosing the right media, review management, local advertising, and best web-to-store practices.The lockdown period was difficult for brick-and-mortar businesses. Complete closure, reduced hours, … how to get out of it? We are committed to being close to retailers and restaurateurs by sharing our experience in local SEO. That's how the “Mission Back to Store” project was born!
The purpose of the Mission Back to Store is d’aider les propriétaires et gérants de magasins “en dur” à improve their digital storefront à through l'optimisation of their présence online.
To help them we lançon a video series that covers the basics of local SEO, the best media to use to reference your stores,... essentially a series of “best practice” so that your customers are informed of your hours, services and products.
Here is a video that explains the project in a bit more detail:
https://www.youtube.com/watch?v=5StN3QDzscU
We will talk about:
- Foundations of Local SEO
- Web-to-store behavior
- ROPO (research online, purchase offline)
- Local searches
- Choosing the right media to publish your store information
- The benefits of each media
- Review management
- Local digital advertising
- ... and many more!
At the moment, good customer communication is essential.
Help people find you online,
gain visibility
and new customers.
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