Attract new visitors to your stores

 allows brands and businesses to promote offers, products, and events directly to drivers located 1, 2, or 5 km from the store. , a certified partner, facilitates the implementation of effective and measurable campaigns.

Thanks to this partnership, you will be able to optimize your local ad campaigns and generate more traffic in your establishments!

Opportunities for retail networks

Given that a large proportion of Wazers make regular trips, there is a unique opportunity to reach them with targeted messages during their period of mobility.

Opportunities for brands

Earlier, we focused on the local presence of businesses in Waze. However, partner companies (brands) that sell their products in these physical stores also have the opportunity to promote their products via the application.

How it works?

displays your advertising messages (offers, promotions, events...) in a very targeted manner. Users within a radius of 1, 2 or 5 kilometers will see a personalized banner on the application.

When the user is interested, the application indicates the route to the point of sale or offers the possibility to save the offer.

can therefore be a powerful promotional tool for retailers, and allows for redefining the relationships between brands and users in an innovative way.

has quickly identified the possibilities for retail chains and brands, and now operates as a certified partner agency

Facebook Places, the digital showcase of your physical storesWith Facebook Places, each store benefits from a local page optimized for social and voice search, while remaining connected to the business page. Brands can thus centralize their data, broadcast localized content and strengthen their presence among consumers. supports this management by offering a platform adapted to multi-site networks.

Facebook has a feature that allows generating the local pages of your physical points of sale on its search engine: Facebook Places. Indeed, each establishment can benefit from a “place” type page and thus showcase its local information (address, opening hours, contact details, promotions, specific local content, etc.).

The social network is no exception to the rule and has aligned itself with the trend of "local", which is popular with consumers in recent years.

As a network of brands, there are several ways to exist on Facebook. Either there is a main business page and independent location pages, or the local pages are connected to the business page. The second option is therefore the “places” feature, the one that interests us.

The benefits of Facebook Places

• Ability to group impressions (visits) locally on the main page.
• Automatically generate a Store Locator and allow users to locate the establishments on a map from the main page.
• Offer localized contenté or decide on which local pages to publish the same publicationê.
• Properly position Facebook pages in search results : With the evolution of Search, Facebook is increasingly used in the context of local queries, especially by younger people. At the same time, we see a considerable increase in the number of local searches via voice command. In this context, if you ask a voice assistant "the 3 best bakeries of Paris" and the outlets "La Boucherie" do not have local pages on Facebook, then they will not be mentioned.
• Implement geolocated ads and tailored to each point of sale.

In terms of usage, there are several possibilities for managing Facebook location pages: within the brand's Facebook account itself, via an agency, via a platform like Mobilosoft (by connecting it to the application).

Simplified management of local Facebook pages

Implementing and managing local Facebook pages for a network of points of sale can be more or less tedious depending on its size. But appropriate tools are created to address this issue.

For example, Mobilosoft develops a platform to manage local data for Facebook and other web media (Google Business Profile in particular): publish posts, manage local reviews, update basic information of points of sale, etc.

Via this tool it is also possible to define a management mode appropriate to the internal functioning of the company and that of the physical brands. For example, establishments in a chosen area could respond themselves to bad customer reviews (1 to 2 stars) published on their Facebook location page. A centralized, decentralized, outsourced or mixed management, we can discuss it!

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