Amazon Buy with Prime: benefit or boondoggle for brands?

 

Is Amazon’s Buy with Prime program the answer that brands have been seeking?

Recently, Amazon announced this new Prime member benefit. It will enable online stores to leverage Amazon’s checkout, Prime delivery service and returns. For now, it’s an invitation-only program that is expected to roll out to more merchants over time.

Like any Amazon program offered to online sellers, Buy with Prime should be examined and analyzed with a jaundiced eye. The potential benefits for brands and online stores are obvious and attractive. But the likely costs – both financial and otherwise – could be prohibitive for all but the smallest online stores.

Keep reading to find out the benefits for buyers and merchants, as well as the red flags online sellers must look out for if they adopt Buy with Prime for their brands’ websites.