Tuesday, October 25, 2011

Testimonials in Web Design

Testimonials can be very powerful for helping to establish trust and encouraging visitors to buy, sign up, fill out a form, or take whatever action you are after. For websites and online businesses testimonials can be even more useful than traditional businesses because visitors are often skeptical or hesitant to trust someone online.
Websites can display testimonials in different ways, and we’ll take a look at more than 20 examples in this post. Hopefully these examples will give you some ideas that can be useful for your own projects. Here you’ll find some that use video, photos of customers, quotes from reviews, and more.
eWedding
eWedding’s homepgae includes a testimonial and photo, with a link to see more testimonials.
eWedding
Assistly
Assistly’s homepage includes a testimonial in large test with a photo of the customer.
Assistly
The Resumator
The Resumator’s homepage includes a slider that shows testimonials and quotes from reviews.
The Resumator
Squarespace
Squarespace’s sign up page includes a brief quote from the Wall Street Journal, which certainly provides added credibility.
Squarespace
PSD2HTML
PSD2HTML’s website includes a testimonials page that shows customer reviews and ratings from Google Products.
PSD2HTML
Shopify
Shopify’s homepage includes an area near the bottom of the page for a testimonial. Currently it is showing a testimonial from author Tim Ferris.
Shopify
Doteasy
Doteasy’s homepage includes a customer testimonial on a paper note background.
Doteasy
ElegantThemes
The homepage of ElegantThemes includes a small area near the top for a testimonial. A new testimonials cycles in after a few seconds.
ElegantThemes
Clover
Clover uses a testimonial page and they display several video testimonials from their users.
Clover
Ekklesia 360
The homepage of Ekklesia 360 includes a small area for a customer testimonial at the top of the right sidebar.
Ekklesia 360
Themefuse
Themefuse includes a customer testimonial near the bottom of the homepage. Below the testimonial there is a button to view another.
Themefuse
WPZoom
WPZoom’s homepage includes a testimonial from a client on a paper background image.
WPZoom
Campaign Monitor
Campaign Monitor has a page dedicated to testimonials, plus the sidebar includes links to more detailed case studies.
Campaign Monitor
Skyclerk
The Skyclerk homepage includes a testimonial displayed in a speech bubble.
Skyclerk
Newsberry
The bottom of Newsberry’s homepage is used for displaying testimonials in a slider.
Newsberry
BuySellAds
The BuySellAds homepage is split in half to separate content for its two core audiences, publishers and advertisers. Each side includes a testimonial and a photo.
BuySellAds
StudioPress
The StudioPress homepage shows three testimonials, with photos, from people who are highly influential in the WordPress and blogging community.
StudioPress
The Social Agency
The Social Agency’s homepage displays testimonials in prime position in the slider.
The Social Agency
Mint
Mint’s homepage includes user testimonials as well as quotes from reviews from high-profile publications.
Mint
Subernova
Subernova’s homepage shows quotes from several reviews, and in some cases links to those reviews.
Subernova
FreeAgent
FreeAgent’s buzz page includes a video testimonial and several other brief text testimonials.
FreeAgent
Xero
Xero’s customers page includes several testimonials with links to more detailed case studies.
Xero
Business Catalyst
The Business Catalyst homepage shows several testimonials, listed as “partner stories”, with photos. Each one includes a link to a more detailed case study.
Business Catalyst

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