[Case Study] WhatsApp vs Telegram: for Business Marketing (Updated 2023)

 

To have real-time talks with your customers, WhatsApp and Telegram are among the most popular messaging apps. Telegram is known for its feature-rich experience. WhatsApp, on the other hand, boasts of a mammoth user base.

WhatsApp has become ubiquitous when it comes to mobile messaging. Actually, synonymous with texting. In fact, if someone asks you to text the details, you have to clarify whether they mean SMS or WhatsApp.

The average user checks WhatsApp more than 23 times per day. Telegram is also a favorite among many users. It has 700 million monthly active users.

So, WhatsApp or Telegram, which one is better for business marketing? Let’s settle this once and for all.

This article will help you decide where to focus your efforts. It outlines the essential pros and cons and provides a snapshot of a real-time experience using both apps.

So, this article is about my experience with WhatsApp and Telegram. But first, let’s see how their features compare:

Feature comparison: WhatsApp vs Telegram

Platforms/Devices

WhatsApp has native apps for Android/iOS mobiles and Mac/Windows PC. PC users can also use it via WhatsApp Web, and iPad users need to use it via Web only. You can link WhatsApp to five devices at once, including one phone.

With Telegram, you can log in to as many devices as you like. It has apps for Android, iOS, Windows, Mac as well as Linux. PC users have the option of Telegram Web, too.

 

Groups

WhatsApp allows you to add 1024 people to a group chat. You can also create broadcasts with your contacts. Each broadcast list can have 256 people at once. Then, WhatsApp also has Communities and Story-format Status, which businesses can leverage.

Telegram supports up to 200,000 people in a group. It also offers public channels to broadcast messages. These Telegram channels can have unlimited subscribers.

Group calls

WhatsApp allows audio and video calls in groups. You can add up to eight of your contacts for the same.

Telegram doesn’t support calls in groups yet. It does have the group voice chat option, though.

Group Analytics

WhatsApp doesn’t offer any feature that allows you to dig into the analytics.

Telegram, on the other hand, offers insights into your group’s activities. You can also use different third-party bots to get data essential for your business marketing.

File sharing

Both WhatsApp and Telegram allow for file-sharing of up to 2 GB in size.

Business Catalogue

WhatsApp allows businesses to create dedicated profiles. You can add your business info as well as product/service details. Then, you can also create catalogs to organize and share information with customers.

Telegram lacks such business-friendly features.

In-built Payment

WhatsApp has integrated WhatsApp Pay for businesses to accept payments from customers. They can do so directly within the chat window.

Telegram, however, doesn’t process payments from users. But you can develop bots to use third-party payment processors and accept payments. They handle all the information, while Telegram is only a middleware.

Chat Bots

WhatsApp has a chatbot feature to interact and engage with your customers. You can use it to set automatic greetings and away messages for when they are unavailable.

Telegram’s chatbots can perform a variety of tasks. With Telegram, you can create quizzes, conduct polls, and even automate sharing posts from social networks.

Automation and API

WhatsApp doesn’t have an official API. Third-party services provide tools for businesses to automate and send custom messages at scale.

Telegram offers an API that businesses can use to integrate the platform with their systems. It’s better automation-friendly. Third-party developers can build integrations to scale business communication with Telegram. Telegram bots can also automate various tasks.

 

WhatsApp and Telegram business marketing – Real-life experience

Telegram has many features to market a business. But is it better than WhatsApp for you?

Let’s understand how effective they can be from our CMO’s own experience.

Jaison, our CMO, started a marketing group on WhatsApp. It was back when WhatsApp had a group limit of 256 members, and the group looked to overgrow it. So, he ran a poll.

And 73% of participants wanted to move to Telegram instead of having a 2.0 on WhatsApp itself. Thus, a new group of marketers was created on Telegram.

It has been two years since the groups have been active and growing together. And here are the observations from experience.

 

Why is Telegram better for business marketing?

Telegram groups can have more members than WhatsApp groups. So, you can have a more extensive connected community if you build it through Telegram instead of WhatsApp.

Also, you have better admin controls in a Telegram group. You can delete a spam message sent by other members of the group. In WhatsApp, admins can’t delete spammy, hateful and other such messages.

Then, Telegram also allows you to pin an important announcement to the top of your group.

 

Why is WhatsApp better for business marketing?

Telegram sure has more features than WhatsApp, and it seems better suitable for businesses. But WhatsApp has something else that keeps it ahead – a huge user base.

When Jaison shared the WhatsApp group’s link on LinkedIn and Twitter, over 30-40 people joined every time. But in the case of the Telegram group, only about 20 people joined it.

Also, people are engaging better in the WhatsApp group than in Telegram. Even the links of Blusteak’s YouTube vlogs and Jaison’s newsletter receive more love from WhatsApp group than Telegram.

It seems everyone wants to be on WhatsApp, as they’re familiar with it.

Conclusion

Telegram can help promote your business to a broader audience. No doubt. You can send business updates to many people at once.

But, seeing the real-life experience, you might like to pick WhatsApp as the instant messenger of choice for an engaged community. Features like business profiles, product catalogues and automated replies also help keep customers well-informed.

So, start with the one you need the most, and move up to both platforms later.

Is Twitter Spaces the Clubhouse for Android?

 

Twitter released its Spaces for beta testing in December 2020, calling it “a small experiment focused on the intimacy of human voice.”

It is being seen as a competitor of Clubhouse – the popular voice-based social media. Spaces, however, has got an edge over Clubhouse. While Clubhouse is available only for iOS, Twitter Spaces is being tested on Android as well as iOS.

So, can Spaces be the Clubhouse for Android everyone has been waiting for?

Well, read this article to find out. In this article, I’m detailing the features of the Twitter Spaces app, how it works, and if it’s any better than Clubhouse.

Let’s dive in.

What is Twitter Spaces?

Spaces are audio-based chatrooms to interact with your followers, your Twitter community. It is a feature being built within the Twitter app.

In Spaces, you can gather a group of users for live audio conversations. You can invite speakers, share your tweets and use emoji gestures to keep the conversation on. Spaces are public, so all your followers can join and listen to your conversations.

Similarly, you can enter other public Spaces and listen to the live relay.

How does Twitter Spaces work?

Twitter Spaces beta is available to a small group. As of February 2020, only around 4,000 beta testers have access to Spaces, Tom Warren (Senior Editor at The Verge) reported.

And here’s how to use this Clubhouse alternative for Android and iOS:

How to create a Space on Twitter?

You have two ways to begin a Twitter Space on the app:

• • Long press the Compose button and tap on the Spaces icon

or

• Tap on your profile image in the Fleets section, and then on the Spaces icon

Now, you can invite up to 10 people to speak. Then, choose who can join your Space with speaking privileges. The options are – Everyone, People you follow, or Only people you invite to speak.

When you’re ready:

1. Tap on the “Start your Space” button
2. Toggle “Allow mic access” to On
3. Toggle “Share transcriptions” to On (if you want)

And that’s all you need to create a Space on Twitter.

How to join other Twitter Spaces?

Spaces are public and you can join the Spaces of people you follow. You will see their Twitter Spaces in your Fleets section. Tap to join the fun.

What are the features of Twitter Spaces?

Spaces has all the features which make it similar to the Clubhouse iOS app. You can invite people you want, check who all are part of the room, and see who is speaking. And of course, you can join other Spaces and be a part of the conversation.

Some other features of Spaces beta are:

• Spaces are public and they appear in the Fleets section
• Anyone can join as a listener
• Twitter Spaces have public links
• Participants can share links for others to join
• Creators can remove, block and report participants
• Creators can control who can speak in their Space
• Up to 10 people can speak in a Twitter Space at the same time
• There is no limit on the number of listeners
• Accounts with protected tweets can’t create Spaces
• Only the person who created a Space can end it

Once a Space ends, Twitter keeps the recordings for 30 days to review for violations. You can download the data of your Space within that time. Also, if the Space had transcriptions turned on, speakers can download a copy of what they said.

And if a Space violates any rule, the data is kept for 90 more days, so people can appeal.

Some other features being tested on both Twitter Spaces android and iOS are the ability to share tweets in Spaces, automated captions and emoji reactions. So, if you’re waiting for a version of Clubhouse for Android, Twitter Spaces download might be a better alternative.

Twitter Spaces vs Clubhouse – How are they different?

Some major differences between Twitter Spaces and Clubhouse are:

1. Twitter Spaces is being tested for Android as well as iOS. But the Clubhouse app is available only on iOS.
2. Unlike Clubhouse, a Twitter Spaces invite is not needed. Its beta version is being gradually rolled to users.
3. Twitter Spaces doesn’t have any limit on the number of people who can join a room. Clubhouse, as of now, has a limit of 5000 people per room.
4. Spaces allows a listener to give feedback to the speakers using emojis. Clubhouse doesn’t have that feature.
5. On Twitter Spaces, you can post and discuss tweets. In Clubhouse, you can’t share pictures, videos or text.
6. Twitter Spaces will have live captions, so listeners can also read what is being said. But Clubhouse doesn’t have this feature.

Conclusion

The concept behind Twitter Spaces and Clubhouse is the same. Both are audio-only chat rooms. So, unless Clubhouse comes out with an Android app soon, Twitter Spaces might be the Clubhouse for Android.

And Twitter Spaces has a good chance of replacing Clubhouse even on iOS.

Spaces feature is built into the Twitter platform. So, users will get the benefit of their existing online presence. And with additional features like data download, emoji reactions and live captions, Spaces might be more user-friendly than Clubhouse.

 

 

 

 

 

Why Should You Go With ASP.NET Development?

 

Many times you might have come across the word ASP.NET to the developer sites and from the news. ASP.NET is considered as the next era of web development and also the next version of ASP. You’re permitted by the ASP.NET to utilize the full features programming language like VB.NET or C# (C-Sharp) to fabricate web applications effortlessly.

We’ll discuss over why ASP.NET development is used for creating a website as they’re essential too.

ASP.NET delivers HTML :

HTML is taken up as a mark-up language of choice; that means with artistic style and skills you can create few wonderful web applications with the help of ASP.NET. This ASP.NET develops all kinds of code on the server, and while it is being developed the server returns back the resulting HTML to the client.

Object-Oriented Programming on the Internet :

With ASP.NET, you can construct huge applications and this is possible with Object-Oriented Programming. The traditional ASP utilizes HTML as well as VBScript to practice and deliver the pages. But as VBScript is known to be a scripting language, you have to compulsorily write spaghetti code.

Grand XML Support :

It is effortless to make the ASP.NET in utilizing the XML for data storage, configuration, and operation. The tools that are fabricated in ASP.NET for exerting with XML are simple to apply. XML is remarkable for accumulating the information that hardly amends, as you can accumulate that info in your computer memory after it has been primarily removed.

Excellent Web Services :

Web services are regarded as the best feature of ASP.NET. Web services signify that you can gather many pieces of your application on distinct servers across the world, and the complete application can be worked uniquely. Web services can also work along with usual .NET Windows applications. You can use web services for many numbers of things, including currency exchange, news, login verification, etc.

Huge Class Library :

ASP.NET involves a huge class library that was developed by Microsoft. As the class library is big, it summarizes a vast number of general functions. In ASP.NET, you only have to write the code to combine the data to an object identified as a DataGrid, rather than marking any code to exhibit the data. After this, you can form a suggestion on your web page towards where the DataGrid should set off. This the DataGrid delivering as a table will comprise of every data taken out from the database.

ASP.NET development is even more important because of :

• ASP.NET Web Pages that will offer information on how they execute and how to craft and program them.

• ASP.NET Web Projects that offer information regarding how to craft ASP.NET Web applications.

• ASP.NET Infrastructure provides details about the communication that causes ASP.NET that involves HTTP modules, HTTP handlers and distinct types of state management.

• ASP.NET Controls affords info related to how ASP.NET web server and also user controls execute, how to include them to ASP.NET pages, and how to plan them.

• ASP.NET Client Script offers information about to utilize AJAX and even client scripts to increase the presentation and overall look of the website.

• ASP.NET Custom Server Controls Content Map offers detail regarding how to craft the custom ASP.NET controls.

• ASP.NET Data Access offers info concerning how to exhibit and change data in ASP.NET web pages.

• ASP.NET Security offers information regarding the methods of how to lessen the threats and build up more security.

Take The Hassle Out Of Tweeting With Twitterfeed

Most businesses are now on Twitter, and many of those are running multiple accounts.
While Tweet Deck is certainly an excellent programme for making the job of multi-Tweeting substantially easier, Twitter Feed, an automated RSS-to-Twitter service that saves you the painstakingly

Twitterfeed: simple to use, and can save you a lot of repetitive Tweeting.

boring and time-consuming task of manually Tweeting your latest posts or other content entries, is another tool in the Twitter arsenal that doesn’t seem to be used nearly as much.
The service works very simply.
You simply enter the RSS feed you want to see Tweeted, authorize the service to access your Twitter(s) by logging in, add a few bells and whistles in the ‘advanced options’ area, and hey presto, you have a fully automated and timely service that will send all your content as shortlinks to your Twitter feed (there’s even an option to let you choose what type of shortlinks you’d like the service to use, but bit.ly links, the gold-standard link-shortening service, is probably the safest option.)
The ‘advanced options’ entry screen allows you the option of adding up to 20 characters before or after the main part of the entry (that is, the link’s title and/or a brief description of what it contains), which is conveniently just long enough to include a mention of your main Twitter username, or a hashtag that you think would be relevant to the post.
This is obviously extremely useful for bloggers and news sources, but can be used to great effect by just about anyone churning about content on a frequent basis.
The service is completely free of charge and also allows you to add an unlimited number of ‘feeds’ to the one, or multiple, Twitter accounts.
One feed can be piped on to multiple Twitters (e.g. a blog that you want Tweeted to a few Twitter accounts you run: personal, business, PR, etc), or multiple feeds can be piped onto the one account. It even lets you choose how many items you’d like added to the account each time the service checks for new items on the feed (the choice is from one to five; three may be a safe bet to both get the posts out while also not spamming followers’ news-feeds).
It’s also useful even if you or your business doesn’t blog/post/add content all that frequently, as even then you can easily forget to add something from one feed to a certain account.
Just about the only downside is that the automated Tweets can’t be customized beyond the generic settings you programme for each Tweet in that feed — custom hashtags and mentions can’t be added to increase a Tweet’s popularity, though you can, of course, simply repeat the same Tweet twice, the second time with all the things you want included after the link.
Overall, no matter what you’re business or industry, you stand to save a lot of time by going through the five minute process of registering and setting up your Twitterfeed at TwitterFeed.com.

Summary: the steps

1 – Register for a free account at TwitterFeed.com.
2 – Find your blog/content’s RSS feed (ask your IT guy or look for the familiar ‘RSS’ logo anywhere around your post or blog homepage).
3 – Click on ‘add a feed’ from the dashboard (the homescreen when you log in) and copy and paste your content feed’s RSS address into the box.
4 – Click on ‘advanced options’ if you’d like to impute certain customizations like mentions after or before the link. Also select whether you’d like to display the title only, description only, or both, and choose a link shortening service to use.
5 – Move on to step two and choose Twitter as your service to pipe the updates to.
6 – Click on the authorize button. If logged in you’ll be taken to Twitter and then automatically redirected to the Twitterfeed setup screen you were on; if not simply log in to Twitter and the same thing will happen.
7 – Click done, and once you’ve hit step three the service is set up.
8 – To cancel or modify the current service, log back in to Twitter Feed and make the changes. Just about any modification is possible: deleting the service, changing the feed, changing the advanced options, etc.
9 – Once content is added to the source (then the RSS feed), Twitterfeed should automatically send the Tweet to your chosen accounts in about five to ten minutes.

20 Awesome Resources for Twitter Bootstrap Lovers Read more at http://designshack.net/articles/css/20-awesome-resources-for-twitter-bootstrap-lovers/#M3gGv4o1ZVuZqhzK.99

Twitter Bootstrap has simply exploded in the web development community. There will always be skeptics and haters but on the whole the project has been a smashing success and can constantly be seen at the top of the Forked and Watched charts at GitHub.
As a result of Bootstrap’s fame, lots of great related resources have been put forth by the development community. Today we’ve collected our favorites into a list of everything you need to get started with Bootstrap. From introductory tutorials to wireframing kits and custom generators, there’s something here for every Bootstrap lover.

Generators

Bootstrap Custom Build

Before diving into great third party Bootstrap resources, it’s worth pointing out a great little tool right from Twitter that allows you to completely customize an impressive range of Boostrap features so that you can create a custom build that’s perfect for your project.
If you haven’t checked out Bootstrap in a while, you should give this a look because it’s new with Twitter Bootstrap 2.0. Not only can you use it to take an overweight download and transform it into something lean, you can also save yourself a lot of CSS work by customizing colors, fonts etc. before you even initiate the download.

StyleBootstrap.info

As with Twitter’s own tool above, this tool allows you to use a simple interface to customize various aspects of Bootstrap. The difference here is that this one focuses primarily on the visual, design aspects. You can easily go in and change colors, fonts, borders, and a lot more.
The app itself is also more visual than Twitter’s generator and allows you to see what your styles will look like before you hit that download button.

Beautiful Buttons for Twitter Bootstrappers

This is a simple little tool that only does one thing: helps you design great looking buttons for use with Twitter Bootstrap. It’s only comprised of fours sliders and a box to copy the resulting CSS, no less, no more. It won’t revolutionize the way you use Bootstrap but it is fun to play with.

Theming

WrapBootstrap

“WrapBootstrap is a marketplace for premium Bootstrap themes and templates. Impress your clients and visitors while using a single, rock-solid foundation.”
Think of WrapBootstrap as ThemeForest for Bootstrap. You can buy or sell custom styled Bootstrap themes. If you think it’s silly to spend money on a premium theme for a free resource like Bootstrap, just take a look at the success of the WordPress theme market. By default, Bootstrap sites all start to look the same and nicely designed themes can really add some nice variation while allowing you to hold onto the great benefits that Bootstrap offers.

Bootswatch: Free themes for Twitter Bootstrap

If you’re not convinced that a premium Bootstrap is the way to go, check out Bootswatch, a great resource for absolutely free Bootstrap themes. They’re not as overhauled as some of the premium themes, but they do offer a nice quick way to choose an alternative color scheme and typography setup.
Even if you don’t want to use a third party theme, these themes are worth checking out so that you can get a feel for how to alter the design of Bootstrap so you’re not always stuck in the same old boring format.

Galleries

Built With Bootstrap

Built with Bootstrap is an unofficial Tumblr blog that showcases various websites that, as the name obviously implies, have been built using Bootstrap. This is a fantastic resource for designers working with Bootstrap as it allows you to see what real developers are doing with the framework, which will inspire you to take it further yourself.
If you think that Bootstrap isn’t capable of leading to anything but plain looking design, this gallery will prove you wrong. Sites like Provo Restaurant really surprised me by not looking anything like a clone of the Bootstrap example pages.

For Mockups

Bootstrap Fireworks

This is a completely vector based UI toolkit built to mirror Twitter Bootstrap. This is great if you’re not a coder or just need to have a place to shuffle the pieces around without bothering with CSS.
This kit was created based on Twitter Bootstrap 2 so it should be up to date with elements that look just like they will in CSS.

Omnigraffle Stencil for Twitter Bootstrap 2

OmniGraffle is a Mac application that makes creating charts and diagrams super easy. It’s been adopted by many members of the design community as a great way to wireframe apps and websites.
The Stencil kit in the link above is an exhaustive attempt to bring all of Bootstrap’s UI elements into OmniGraffle so you can simply drag and drop to create mockups on the fly.

Free Twitter Bootstrap Widgets Library for Axure RP

Axure is a powerful, professional level application that allows you to build complex wireframes and interactive mockups. At $589 per license, it’s a solution for serious wireframers only.
If you’d like to work with Twitter Bootstrap and Axure, be sure to download this great free widget library, which includes perfect customizable representations of the Bootstrap items that work seamlessly in Axure.

Bootstrap PSD

I know what many of you are thinking, “Fireworks? Axure? OmniGraffle? Just give me a PSD!” Well you’re in luck, because Repix Design has take the time to create and distribute a detailed, customizable PSD containing all of Bootstrap’s various components.
If you like to do your wireframing in Photoshop and you’re a Bootstrapper, this free download is a no brainer. Go grab it now.

Other Goodies

Grails Twitter Bootstrap Scaffolding

Grails is web development framework or scaffolding for “agile, industrial strength, rapid web application development.” If you’re a fan of Grails but want to mirror the simple visual style of Bootstrap, you’re in luck because this is exactly what you’re looking for.

Font Awesome

Font Awesome is probably my favorite Twitter Bootstrap resource. It’s basically just an icon font, so anyone can use it for any project. However, it was specifically designed to complement the visual aesthetic of Bootstrap.
Font Awesome is free for commercial use, screen reader compatible, and contains a whopping 150 icons (a number that continues to grow). Bookmark this one because you’re going to love it.

Sass Twitter Bootstrap – Projects

When the Twitter folks built Bootstrap, they decided to make it even better with LESS, a popular CSS preprocessor that brings the magic of variables, mixins and a lot more to CSS.
The thing is, there’s a big split in the preprocessor fan base. Some people love LESS because it’s simple and incredibly easy to use, but many opt for the more powerful alternative: Sass. We can’t blame the Twitter devs for taking the LESS route but Sass fans need some love too! Fortunately, John W. Long has ported Bootstrap to Sass so now both sides of the preprocessor debate can at least agree on one thing: Bootstrap rocks.
Stylus fans need not mourn the fact they often fail to get a mention, there’s a Bootstrap Stylus port as well.

jQuery UI Bootstrap

jQuery UI is a library of interactive interface elements built on top of the immensely popular jQuery JavaScript library. It includes all kinds of great widgets and web elements to easily add a lot of functionality to your site.
jQuery UI Bootstrap attempts to bring the visual style of Bootstrap to the jQuery UI elements. The developer says that you can even use most of Twitter Bootstrap side-by-wide with it without components breaking visually.

WordPress Bootstrap – A WordPress theme based on Twitter Bootstrap

“We’ve built the WordPress Bootstrap theme so that it could be used as-is or as a starting point for theme developers. It’s built on top of the brilliant Bones theme framework by Eddie Machado and based on v2.0.1 of Twitter’s Bootstrap.”
It’s a responsive WordPress theme built on Bootstrap that allows you to use the awesome themes from Bootswatch. What more do you need to know? This thing is awesome.

Colorpicker and Datepicker for Twitter Bootstrap

Here are a couple of additional elements that you can add to Bootstrap. Both are free, well documented and fit right in with the Bootstrap aesthetic.

Tutorials

5 Incredibly Useful Tools Built Into Twitter Bootstrap

This article serves as a beginner’s introduction to Twitter Bootstrap and goes over some of my favorite features. It was written before the launch of Bootstrap 2, so there are even more features now, but it’s still a great first look at how the framework can be helpful to you.

Twitter Bootstrap 2: Bootstrap Goes Responsive

To follow up the previous article, I released this overview when Bootstrap 2 was launched. In it I mostly discuss how the responsive side of Bootstrap functions and briefly go over some of the other great new features.

Twitter Bootstrap 101

If you really want an all-in introduction to what Bootstrap is and how to use it, look no further than this Tuts+ multi-part video series from Dan Cochran. As with all their content, this series is top notch and super educational.

Articles: Building Twitter Bootstrap

In this fantastic article from A List Apart, Twitter Dev Mark Otto takes you behind the scenes and tells you about the logic behind Bootstrap, how the idea evolved and became a reality, and how it represents a key pairing of designers and developers.

#328 Twitter Bootstrap Basics – RailsCasts

Thus far we’ve gone through all of these resources without a single reference to the widespread Rails community. You guys can join the fun too though, this video will show you how to integrate Bootstrap with Rails via the twitter-bootstrap-rails gem.

How Do You Complement Bootstrap?

Now that you’ve see our list of awesome Bootstrap resources, we want to hear from you. Leave a comment below and tell us about how you use Bootstrap in your workflow and what third party resources you’ve incorporated into that process.