The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
Search is changing. The industry as we know it will radically alter in almost all aspects as we enter the “generative economy.”
By 2034, the generative AI market is expected to be worth roughly $1 trillion.
This article outlines how SEO professionals can own the generative economy and why they must embrace the change that is coming.
No, it’s not ‘just’ SEO
While there are many cross-over skills, GEO isn’t just SEO.
SEO works on the premise that ranking on page one for keyword variations that are typed into search engines by potential customers.
It matters because, for the last decade, the best place to hide a body has been on Google’s Page 2.
Humans don’t scroll past Page 1, because it is highly inefficient to do so.
LLMs and AI-powered search platforms don’t have this problem.
They can visit hundreds of websites in seconds for a variety of search terms and use their internal data.
Ranking does not matter in this world.
You can be on Page 5 of a web search and still get found and chosen by the LLMs.
Search engines organize the world’s information, and they do this exceptionally well.
Humans, however, are terrible at searching.
And this is among the largest differences between SEO and GEO.
Humans are being replaced in this process.
In SEO, businesses have been taught to target keywords that drive the largest potential commercial match.
But that doesn’t equal the best customers.
This is because keywords have represented the only way for humans to find what they want online, which means broad keywords drive the largest commercial terms.
And the long tail tended only to be a few words long for much the same
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