How to Use Discord to Market Your Business?

 

Discord has particularly been popular among gamers. But over the years the use exploded among other people too. From art and music to economy and politics, Discord has led to the growth of many communities. And you can use Discord for your business too.

So, in this article, I’m listing the business benefits of Discord and how you can use it to market your business.

Let’s dive in.

What is Discord?

Discord is a real-time chat platform where gamers, influencers and anyone, who has built a community, can engage. Users can join different servers through exclusive invites and can interact with other community members on dedicated channels.

For example, the management can chat within their channel, while your production department can have a separate one. And the sales team will have their own.

You can also have a channel for company-wide announcements. Discord is one of the most useful tools for your business.

Business benefits of using Discord

1. Discord provides better control over the members

People need a custom invite link to join your Discord server. So, your community has a lesser chance to be flocked by trolls and spammers.

Also, server administrators can delete messages and ban members who abuse the rules. And they can add moderators to manage the community and its members.

Discord itself has a strict usage policy. And it banned over 4 million accounts for spamming, in the first half of 2020.

2. Discord is quicker than emails

Email is irreplaceable, I know. But it is also cumbersome at times.

Just imagine a situation, when you forgot some instructions, and it is lost among the emails. And when you misplaced the emailed image or video needed for the social media post.

In such cases, Discord could have been a savior.

3. Discord is like an algorithm-free feed

Discord is, basically, a chat messenger. And its feed is independent of any algorithm.

So, whether to announce an update, launch a product or send an event invite, drop it in the dedicated channel.

Discord lists each message chronologically. And no one will lose a company announcement.

Five ways to use Discord to market your business

1. Build a moderated community

Apart from internal communications, you can create a Discord server as a moderated social discussion platform. Create different channels depending on what your target audience might like to discuss. And let them bond together.

Create a text channel to discuss books, movies or adventures, whatever seems relevant to your business and target audience. You can even start a voice/video channel if needed.

And as your community grows, the popularity of your business will spread too. Word-of-mouth Marketing is still powerful.

Check how Buy Me a Coffee created a community on Discord

2. Find new channels with like-minded individuals

Along with building your community, you can also meet other like-minded individuals in different Discord servers.

It’s easy to find relevant servers once you know what you’re looking for. Ask your team members, check with your community, and join those groups.

There, you’ll meet other business owners and grab opportunities for collaborations. And it will also help you get your products and services to more people from your target audience.

3. Share articles and relevant industry content

Yes, you can use Discord to share your website articles and other updates from your industry.

As all employees are connected on a single server, you can leverage their social media presence. They’ll share the articles on other Discord servers and their personal social media profiles to increase its reach.

It will help you develop authority among your target audience.

4. Post branded memes and image-based content

Posting branded memes, GIFs and funny screenshots are yet another way to market your business. And Discord could be mighty helpful.

It’s more like a chat app, and it’s independent of any algorithm. So, whenever you post any content on your business server or the community server, every member will get it.

So, design relevant (and share-worthy) memes and share them on Discord.

5. Offer quick customer service

And at last, use a dedicated Discord server to handle customer complaints.

People want quick service, and since Discord messages come in real-time, you can address the concerns right away. You can easily send direct messages and have private conversations with the members.

Wrapping it up

Although Discord is primarily an app for real-time communication among individuals, it also offers many benefits to businesses.

And you can use Discord to market your business too.

Build a community, meet like-minded individuals, and provide quick customer service. And it’s all available for free.

About the author: Abhijeet is a writer and marketer. He loves to write about tech products and create content for websites.