Amazon tweaks Seller Central page to reduce contact with sellers

Nope, they don’t want to hear from you

Have you seen it? Amazon tweaks Seller Central home page. For long-time sellers, the recent redesign to Seller Central seems nonsensical at best. Widgets can’t be moved. A huge amount of whitespace fills the middle. Key metrics like the account’s balance are below the fold and require a scroll. But perhaps most confounding is the absence of two key widgets that have graced the home page for as long as I can remember. The case log has disappeared, as has the store’s feedback rating.

Why, oh why, would Amazon do such a thing? The reason is simple. Seller Support doesn’t want to hear from you. Contacts cost money. Of course, Amazon could analyze contacts from sellers and figure out where they could reduce the numbers by actually solving problems. But that would take work! So instead, they simply hid two of the visual prompts that encourage sellers to reach out.

 

That’s right, Amazon tweaked Seller Central page to reduce contact with sellers. So, what’s a seller to do? You just have to:

1. Click deeper
2. Make sure you still keep cases and feedback top-of-mind, even though you don’t have the visual queue to do so

For your case log, do this:

1. On the home page, at the top-right, click on “help”
2. Toward the right-top of the Help page is a small link for “case log”; if you don’t have open cases, this link may not be visible and you must scroll to the bottom of the page to click “case log”

To check your feedback, do this:

1. Under the “Performance” menu, choose “feedback”
2. This will give you the Feedback Manager screen, where you can dispute negative and neutral feedback

If having Amazon tweak Seller Central home page has you frustrated, or you need more help navigating the changes Amazon has made?