Why Byju’s Indian Cricket Team Jersey Sponsorship Could Turn Out to be a Great Marketing Deal

 It was all over the business news, on social media and in any platforms where marketing could be critiqued. I have read both the sides of the arguments with a pre-judged notion in my mind, and I’m pointing out some of the versions of my ideas telling me that Byju’s indeed did a good marketing game. 

1) My strong point here is credibility . I’ll be explaining how Byju’s could get strong credibility points & why it could be crucial for their type of business through the following points.

2) Reach : An estimated 400 million watch cricket on television in India, which is almost impossible to replicate through any other media.

3) Target Group: I don’t think students are the real target group here, I’d say parents of school going students are their real customers. To reach them, Indian Cricket jersey is a good choice.

4) Method of sales : From my research, Byju’s initially generate leads through various platform such as Whatsapp and other online and offline medias and then proceed to cold calling the target group. And since our target group is parents, they would get turned down if they haven’t heard of the brand from a trusted source which India Team jersey can provide unlike social media platforms where fake contents are being heavily criticised.

5) Penetration : Moving to capture an even bigger market, Biju’s need to penetrate into tier 2 Indian cities rather than just moving about only in metropolitan cities. Cricket has the unique feature of equally penetrating almost all sectors of the population.

6) Exclusivity : This is one of the biggest reasons why I support Byju’s for their decision. Unlike paying online influencers or promoting through online platforms, there is only one brand name that will have a spot in front of team India’s jersey. It itself enhances the trust factor for the brand.

7) Familiarity : The starting paid scheme of Byju’s is around 30k Rupees. Any tier 2 city parent who would consider buying this package for their child must be familiar about the app & brand. Doing a 3 year branding on Indian Team jersey can exponentially increase familiarity with no doubt.

Although I couldn’t find the exact amount for the sponsorship, comparing it with OPPO’s previous costing of 1079 Crore Rupees , It is one hell of a deal and if it doesn’t hit the point as I think it would, It would do some great damage to the startup.

 

Think twice before creating a throwaway account

 

Amazon has recently relaxed their policies on sellers having multiple selling accounts. Meaning it isn’t required for sellers to obtain authorization from Amazon to open a 2nd or 3rd account.

However, it would be wise to use caution when opening another seller account.

Many sellers have seen this change in policy to test the waters of their Amazon accounts by creating a 2nd or 3rd account they don’t intend to utilize by selling inventory.

They view it as a throwaway account.

There are many possibilities of what could go wrong with your throwaway account that can cause a domino effect on your other accounts.

Remember, Amazon technology is smart.

Even thinking, “How will they know I did XYZ?” they do. They have brilliant algorithms that are continually running 24 hours a day, 7 days a week.

Things to keep in mind:

When you are creating a second account keep these things in mind-

• Ensure your account information is different for each account, name, address, email, credit card, bank info, etc.
• If you’re using the 2nd seller account, don’t list the same items in your other account.
• Make sure you’re still adhering to all Amazon policies.  

Suppose you create this throwaway account to see what happens when you fudge pricing or add inventory you don’t have, whatever it may be, you can still be deactivated for policy violations.

If one account goes down, all accounts will go down for being related to it.

The same goes for multiple accounts that are not throwaways.

Final steps:

You’ll also want to verify the email address and password you use to sign up for this 2nd account is something you can remember.

If your main account gets deactivated for being related to the 2nd account, you’ll need to be able to access the account to resolve the issue that caused the suspension.

You can’t do that if you can’t access it. Amazon, for privacy reasons, won’t provide that information. Not being able to access your extra account can be detrimental to your main seller account, especially if the Amazon platform is your livelihood.