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Showing posts with label updates. Show all posts
Showing posts with label updates. Show all posts

Friday, March 24, 2023

Get ChatGPT to Work for You- Write ChatGPT Prompts like a Pro

 

Friends after friends are raving and rambling about how effective ChatGPT has been. And you sit there wondering why your ChatGPT isn’t generating ideal results. It’s not entirely your fault if ChatGPT isn’t coming up with what you want.

It’s an impressive work of art, no doubt. But it needs specific instructions. Getting fluent in instructing (prompting) ChatGPT will take time. Some practice, some misses and some hits.

So, let’s make writing ChatGPT prompts easy for you. This article consists of a few different ways you can instruct ChatGPT to get a job done. It includes a selection of some of the best working ChatGPT prompts we have tried and tested.

Time to dive in.

What exactly is ChatGPT?

ChatGPT is a language model developed by OpenAI. In simple terms, it’s a computer program that can understand and write in human language. It’s based on the GPT (Generative Pre-trained Transformer) architecture, trained on lots of human data to generate human-like text.

You can use ChatGPT to create social media posts, suggest products, write articles and stories, or even translate text into different languages.

Among its abilities are:

  • Understanding context from the given prompts.
  • Generating text that is easy to read and makes sense.

However, it also has some limitations. The information it generates can be factually incorrect or out of date.

 

How to write proper ChatGPT prompts?

Here are a few tips for writing effective ChatGPT prompts.

1. Ensure a clear objective

It’s important to have a clear idea of your desired outcome. If you want ChatGPT to generate a caption for a product photo, the prompt should clearly state that objective.

2. Use proper grammar and punctuation

ChatGPT is trained on well-formed text. So, proper grammar and punctuation will help it understand the prompt more effectively.

3. Provide enough context

ChatGPT needs context to understand the prompt and generate a relevant response. You should provide background information or related content to help it understand the task better.

4. Keep it simple

Avoid using complex vocabulary or technical jargon. Keep the prompts simple and easy to understand to ensure ChatGPT can generate a response quickly.

5. Test and refine your prompts

Start with a basic prompt and then test and refine it based on the responses you receive from ChatGPT. Keep trying different prompts until you find the one that generates the best results.

 

What are the best ChatGPT prompt examples

Let’s explore the use of ChatGPT for different use cases with examples.

Email Copywriting

“You are an expert in ecommerce email copywriting. Write an email describing a new AI feature in our online website that helps suggest the best complementing product for something the customer has added to cart. Write the email in an engaging way like a story highlighting a pain point. Also, give suggestions about what GIFs to include in the email and where.”


 

“I want you to act as a fashion email copywriter. Write an email to a customer highlighting how our new [series name] sports shoes will suit well to jogging, exercising, going on a dinner, meeting a business partner, and other similar activities. Excite with a story for each activity. Keep the tone jumpy and exciting. And ask the customer to shop now.”


 

And you don’t even have to write such a lengthy prompt every time. If you want ChatGPT to suggest subject lines for the latest email it generated, just ask:

“Give me 10 catchy subject lines for the above email.”


 

and

“Now, give me ten ideas for shop now call to action button to use in the email.”

and

“Also suggest where to add product GIF in the email.”

 

Marketing

“Using the ‘Before-After-Bridge’ framework, write an email marketing campaign that presents the current situation with a homeowner stressed because of house chores. Show them the world after using our All-in-one Robot and how it has improved their situation. Then, provide a [bridge] to show them how they can get to that improved state by using our product.”

 

“Write a product description for our easy-to-use MP3 player for joggers. Use appropriate keywords, write them in CAPS and keep your focus on the joggers’ pain points. List the benefits in bullets.”

 

“I want you to act as an advertiser. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is “I need help creating an advertising campaign for a clothing brand targeting corporate executives aged 28-35.”


 

and to get post ideas/suggestions for the above campaign:

“Create 3 Facebook posts, 3 Instagram posts and 10 TikTok ideas for the above campaign.”

Content Creation

“Be a good boy and provide 10 quotes about chocolate addiction. Do not provide general information about quotes or the quote suggestion process.”


 

“Give me a sequence idea of 5 welcome emails for customers who signed up for the free plan of a content creation SaaS tool. My goal is to have them sign up for the paid plan.”

 

“Act as a career coach, and write 10 points for a LinkedIn post to help those who are looking for a career transition. You can give them life motivation, provide helpful industry-specific advice or suggest activities they can undertake to reach their goal.”


and to put these points together and repurpose as an article:

“Create an outline to repurpose the above points as an article.”

Apart from those, you can also ask ChatGPT to create blog outlines, generate recipes, prepare tour itineraries and many more things depending on your industry-specific needs. From chatbot scripts to modular codes and video scripts to impactful speech, ChatGPT can generate text for multiple uses.

 

Wrapping It Up

Writing effective ChatGPT prompts is not as difficult if you understand how ChatGPT works. Hoping this article provided you with some clarity about the same. Follow the best practices, and test and tweak to refine the prompts to generate relevant responses with ChatGPT.

Want more prompt ideas?

Check these resources we have compiled for you:

Friday, March 17, 2023

How to Price Digital Marketing in India

 

While digital marketing agencies are picked based on their performance, their price packages are also crucial for their success. Price low, and you’ll attract lousy experiences; price high, and you’ll scare away even the worthy leads.

When it comes to pricing digital marketing in India, you need to test and trial to find the right number. It’s about understanding the market and having a pricing strategy that makes sense to you.

So, here in this article about pricing for digital marketing services, we’re covering the different factors. We’re also including the ongoing rates for various digital marketing plans and pricing in India. It will help you understand how to charge for marketing and price your services better.

Let’s dive in.

Factors Affecting Digital Marketing Pricing

A variety of factors influence digital marketing service pricing, including:


 

1. Project Complexity

Every client brings with them a level of complexity unique to their business. For example, marketing for an electronic retail chain with hundreds of appliances differs from an online store with only a dozen products. They have different goals and project expectations.

Clients looking for relaxed growth might pick a long-term SEO and organic social campaign at ₹25-30K per month. And those who want to pursue growth aggressively would choose a performance marketing campaign of ₹40-50K per month happily.

So, dig deep into the client’s business first. The cost of digital marketing will vary depending on the campaign strategy you prepare for clients’ specific needs.

 

2. Agency Experience

Apart from project complexity, your experience also determines your digital marketing price. The cost of a project can be high or low, depending on how experienced the agency is. For a new agency’s ₹20K package, an accomplished agency’s equivalent can be upwards of ₹50K.

Another thing to consider here is the competition. It’s a competitive market, with multiple digital agencies trying to grab a chunk of market share.

So, you can see one agency quoting ₹40K for complete social media management, while other agency bills ₹35K for the same. Agencies do that just to attract more leads.

 

3. Industry Specialization

When a digital agency deeply understands a client’s business and industry, it charges higher than others. And why not?

If you understand the patterns and trends in the health industry, for example, you’re the social media beacon for health and wellness companies. You can set up result-oriented campaigns better. And your success rate is higher than other agencies.

Your advertising is highly-focused and targeted to the right demographic. You almost always bring manifold returns. So, you can keep the average cost of your services 2-3x higher than the going market rate.

 

4. Services Required

Services are one of the most prominent differentiators in the price of digital marketing services. Let’s pay attention only to social media for the current discussion.

A social media package costs ₹50K per month with 20-30 posts spread across Instagram, Pinterest, Twitter, LinkedIn and Facebook. Content calendar, design and edits are all-inclusive in the rate.

Now, not every business owner wants a complete social media package. They might want you to focus only on one platform instead of all the various social media channels. In such a case, you might like to start with only ₹25K per month, depending on post frequency.

Then, if you want to offer only ad services (and no page management), the quotes generally start at ₹35K a month. The rate includes the monthly ad budget, from which the marketing agency takes its commission (~15% of ad spend).

A commission-based pricing model for digital marketing services is standard for ad campaigns. It includes the costs for campaign execution and management.

 

5. Project Length

The length and volume of the work involved also affect digital marketing costs. Clients hiring an agency for one campaign are charged a higher rate than those signing up agencies on long-term contracts.

For example, a one-time package of 2 Lead Gen campaigns (with branding and promotion) is priced at ₹30K. However, plenty of agencies give discounts if clients have a large volume of work instead of one-time assignments. You can even waive the initial campaign setup fee in such cases.

 

6. Company Size

When planning a budget for marketing, businesses have varied limits. Digital marketing pricing packages for small businesses differ significantly from those of corporations. So, it’s good to take time to understand your clients and offer them a reasonable price range.

Agencies have tiered digital marketing plans for such cases. A three-tiered plan for social media marketing and performance marketing is the norm. The typical rates are ₹40K, ₹60K and ₹1L. These include services like social media profile management, analytics setup and administration, and regular content creation.

Some agencies even have an enterprise plan for clients with an ad budget of ₹3L per month. They assign a dedicated account manager to handle the entire management and execution.

For small businesses and startups, many agencies only provide the strategy to make their plans accessible. For ₹10-15K a month, they assist in content creation and train the client’s team to execute. You can price your marketing services in that way too.

 

7. Business Type

Another factor in pricing is the type of business operations. Businesses in the same space can operate differently. The needs of a small boutique store vary wildly from that of a high-end fashion brand outlet. And that means varied marketing strategies for each.

Then, business offerings also influence marketing decisions and prices. So, you’ll be quoting different rates to businesses selling products, providing services or offering consultations.

Each business needs a strategy that aligns with its brand image.

Note: The pricing ranges mentioned above are of agencies working mostly with small and medium businesses. Established marketing agencies might charge way more.

 

Wrapping It Up

Hoping you now have some clarity on how different agencies price digital marketing in India. Pricing in digital marketing is never simple. Project complexity, business type, company size and many other factors come into play.

So, research your clients and use your own sound decision to set the cost of the service you need to provide.

Thursday, March 16, 2023

9 Best LazyPay Alternatives and Buy Now Pay Later Apps India

 

Buy Now Pay Later (BNPL) apps like LazyPay enables you to buy online without having to pay instantly. Its ease of use and accessibility makes it an absolute breeze to use. It even gives cashback without paying upfront. It’s not the only BNPL app in India, though. 

This article lists the popular LazyPay alternatives and similar apps that help you to pay later for your shopping. Whether you want to go for a month-end splurge or have an eye on a deal, you’ll find an ideal app.

Through instant credit, LazyPay and its alternatives make the shopping experience seamless and convenient. From bills to biryani, you can pay for hundreds of items online… later!

Let’s check them out

Top LazyPay Alternative Apps


Here are some of the top apps like LazyPay you can use.

1. PostPe


PostPe is a simple LazyPay app alternative that makes paying later easy. Once it’s installed, you can pay online shops or send money to a bank account or contacts. The app also provides PostPe card to be used anywhere for online and offline shopping.

The aggregated bill is generated on the 1st of every month, which you can repay within five days. It also gives the option to convert the due amount into easy EMIs of 3 to 6 months. 

Cashback and reward offers are also available in the PostPe BNPL app.

Credit Limit: Up to ₹10,00,000

Billing Cycle: 30 days

Billing Date: 1st of every month

Repayment terms: Pay within five days or convert to EMIs (up to 6 months)

App available on: Android | iOS

 

2. Zest Money


Zest Money is a Buy Now Pay Later app providing zero-interest repayment for purchases. It has partnered with many online and physical stores to make your life easy.

With Zest Money, you can buy and repay in 30 days at zero interest. It also allows automatic EMI repayments for up to 12 months as per your convenience. You just have to upload KYC documents and set up automatic payments with your bank. 

The app provides cashback, too, on successful repayment of instalments. 

Credit Limit: Up to ₹2,00,000

Billing Cycle: As per EMI terms

Billing Date: As per EMI terms

Repayment terms: EMIs of up to 12 months

App available on: Android | iOS

 

3. Simpl


Simpl is another of the popular LazyPay alternative apps. It offers a user-friendly one-tap checkout service across multiple platforms. You can also use it to pay for recharges and clear utility bills on credit.

The app sends the credit bill twice a month and helps keep track of your monthly expenses and budget. It also provides the option to set up EMIs for your purchases.

Exclusive cashbacks and offers are also available on Simpl, apart from easy payments.

Credit Limit: Up to ₹20,000

Billing Cycle: 15 days

Billing Date: 15th and last day of every month

Repayment terms: Pay within five days

App available on: Android | iOS

 

4. Jupiter Edge


Jupiter Edge (earlier Bullet) is a similar app like LazyPay to shop with UPI and pay later. It can help you pay all online or offline merchants that accept UPI payments. It has a minimal and easy-to-use interface that makes payments a breeze anywhere.

The facility to pay gas, water and electricity bills is also available.

It sends the collated bill for your payments twice a month. You can pay it in five days free of any interest or additional charge.

Credit Limit: Up to ₹20,000

Billing Cycle: 15 days

Billing Date: 15th and 30th/31st of every month

Repayment terms: Pay within five days

App available on: Android

 

5. FlexPay


FlexPay is one of the LazyPay alternatives in the form of a digital credit card. It provides a line of credit for UPI payments, for bill payments and other daily needs. It also helps you manage your payments in one place and track your spending behaviour.

The app essentially provides an open-ended loan, i.e., without a predetermined limit or. You can pay the credit amount back with flexible EMIs.

FlexPay, by the way, provides the personal line of credit only to salaried individuals.

Credit Limit: Up to ₹2,00,000

Billing Cycle: None

Billing Date: None

Repayment terms: Flexible EMIs

App available on: Android

 

Other Similar Apps like LazyPay

Here are a few other apps that can be used as alternatives of LazyPay.

6. OlaMoney Postpaid


OlaMoney Postpaid is a fast and easy way to pay later for Ola cab rides and a few other online services. It offers hassle-free one-click checkout for some popular food, travel and wellness services, among others.

You can clear the dues once every 15 days when the bill is generated.

App available on: Android | iOS

 

7. PayTM Postpaid


PayTM Postpaid allows you to pay across all PayTM services and offline stores where PayTM is accepted. It can provide a credit of up to ₹60,000, which you can use to pay for shopping, recharges and other services.

Its bill is generated once every month, for you to pay in full or easy EMIs.

App available on: Android | iOS

 

8. Freecharge Pay Later


Freecharge Pay Later is another BNPL service which helps you pay online and offline stores that accept Freecharge. It offers a credit line of up to ₹10,000 that you can use for groceries, medicines, clothes and more things.

It has a billing cycle of 30 days with a 30-day interest-free repayment term. Also, any interest charged is given back in the form of Freecharge cashback.

App available on: Android | iOS

 

9. Mobikwik Zip


Mobikwik Zip offers special credit to pay bills, shop for clothes, order food and other things. You can get a credit of up to ₹30,000, which you can use to pay at brands associated with MobiKwik payment service.

The bill is generated on the 1st and 15th of every month, which you can clear in 5 days for interest-free repayment.

App available on: Android | iOS

Wrapping It Up

LazyPay alternatives and other apps like LazyPay enable you to pay for all your small expenses at once later. While some of these BNPL apps allow you to pay almost everywhere you shop, others restrict payment to only the associated brands.

So, check the conditions and charges and pick your ideal LazyPay BNPL alternative.

15 Best Copy.AI Alternatives to Scale Your Content and Improve Sales

 

With the growing demand for content creation, Copy.AI has emerged as the one-stop solution to all copy needs. But it’s not always the most affordable, especially for small businesses. Thus, today we’re looking into the best Copy.AI alternatives. 

The alternatives to Copy.AI in this article have the same features without the outrageous costs. You’ll be able to create blog posts, social media posts and even emails in a few clicks. 

Let’s dive in. 


1. ClosersCopy


ClosersCopy is touted as the world’s most powerful copywriting platform. It has features like SEO Audits, SEO Planner and custom frameworks to help you write optimized blogs. It has its own proprietary technology for content generation. 

You can use it to write compelling marketing copy, sales pages and email campaigns. It allows you to freely create personalised long-form templates and workflows for your use. 

Pricing: Starts at $49.99 per month (Free trial available) 

 

2. Peppertype.AI


Peppertype.AI is like a virtual content assistant that generates high-converting content. It has a broad template library to help you create content on the go. 

You can produce email campaigns in seconds, create long-form content, and write keyword-rich blogs optimised for search. It also has a rewriting feature to help repurpose your old and existing content for different platforms. 

Pricing: Starts at $35 per month (Free trial available) 

 

3. Lex.Page


Lex.page is a new entrant among the AI copywriting tools. This Copy.AI free alternative can generate content ideas, create outlines and summarise text as if completing your thoughts. Features like comments, track changes and style guides are also in development. 

It’s similar to Google Docs, with a layer of AI on top.

Pricing: Free (invite-based) 

 

4. Jasper


Jasper is among the OGs of the AI writing tools. It’s like your sidekick that helps you with new content ideas and create copy that converts. 

With Jasper, you can get past creative blocks and create fresh and original content. You can use it for social media posts, long articles and email messages. It helps you craft personalised messages every time you need. 

Pricing: Starts at $24 per month (Free trial available) 

 

5. Rytr


Rytr is an AI writing assistant that helps you create stunning copy for whatever purpose you want. It comes with a powerful, rich-text editor to create polished and presentable content in no time. 

Whether you’re working on an email, social media content or blog, it will save you time. You can use it to auto-generate catchy, high-converting content from your raw ideas in seconds. 

Pricing: Free plan available 

 

6. Compose.AI


Compose.AI writing tool is available as a Chrome extension. It can predict upcoming words, save text shortcuts and produce repeat texts easily. Compose.AI can even generate email replies, taking reference from the original email. 

You can use its autocomplete feature across all websites and speed up your writing. It learns your style and suggests personalised phrases as you type. 

Pricing: Free 

 

7. Nichesss


Nichesss is an AI copywriting software that creates blog posts, ads and social media content at a button-click. It has AI-powered templates and commands that create unique content with only a few inputs. It can even generate profitable, niche business ideas for you. 

It’s probably the best AI writing tool for small businesses. You can use its bots to write all forms of business content you need.

Pricing: Starts at $19 per month (Free trial available) 

 

8. Anyword


Anyword AI copywriting tool can generate copy to drive lead conversions and sales. It has an in-built predictive analytics tool to evaluate and improve the content. 

You can use it to create content for every platform and format. Anyword can help with persona-based tailored copy, too. It enables you to create the right copy for the right people every time. 

Pricing: Starts at $24 per month (Free trial available) 

 

9. Copysmith


Copysmith promotes itself as an AI writing software for eCommerce businesses. This Copy.AI alternative enables you to create and distribute marketing content on all online channels. 

You can use Copysmith extensively to write product descriptions and SEO-focused content. It can generate efficient, to-the-point copy for all your products. And with its templates, you can build an entire buyer journey in a few clicks. 

Pricing: Starts at $19 per month (Free trial available)

 

10. Writesonic


Writesonic is another alternative to Copy.AI that creates plagiarism-free content for blogs, ads and emails. You can use its online editor to paraphraseand edit sentences sensibly. It comes in handy for marketing copy and Quora answers, too. 

You can use it to write SEO-optimized to increase clicks, conversions, and sales. Writesonic can even generate game-changing startup growth ideas for you. 

Pricing: Starts at $10 per month (Free trial available) 

 

11. ContentBot.AI


ContentBot.AI is an AI writing tool meant for writing ad copy and creating landing pages. It’s geared towards the specific needs of founders, creators and marketers. The produced content is unique and original, ready for tweaking to your taste. 

The software also comes with automatic idea-generation. It helps you find blog topics and even generate full-length blog posts.

Pricing: Starts at $29 per month (Free trial available) 

 

12. QuillBot


QuillBot AI-powered writing tool is more of a paraphrasing and summarising tool. It’s a thesaurus at its core that suggest better words and relevant styles as you type. You can use it to rewrite and improve your style for more impactful content. 

It also has features like citation generator and plagiarism checker for crisp, error-free content.

Pricing: Free plan available 

 

13. Writecream


Writecream is among the free alternatives to Copy.AI to create content for marketing and sales in seconds. It has different in-built copywriting frameworks to generate compelling content that engages your audience. You can get personalized suggestions for your specific needs. 

It supports all types of digital content, including email icebreakers, outreach and ads. With its long-form editor, Writecream can also help with articles and blog ideas. 

Pricing: Free plan available 

 

14. NeuralText


NeuralText is an AI writing assistant tool that automates your content strategy. It can help with keyword discovery, idea generation and blog writing. You can use it for many other purposes like competitor research, briefs and search optimization. 

NeuralText is more of an SEO tool with built-in copywriting tools. It acts as a starting point to targeted content creation. 

Pricing: Starts at $19 per month (Free trial available) 

 

15. Surfer


Surfer is another online AI-based tool meant to support your organic marketing. It’s built for long-form writing and can generate outlines and SEO-optimized content briefs in seconds. You can use it to write articles relevant to your audience and rank high. 

It uses NLP (Natural Language Processing) to understand the relevance of a content piece. The AI-driven platform also suggests personalized tasks to boost your SEO efforts.

 

Wrapping It Up 

With the right Copy.AI alternatives, you can easily create on-point and on-brand messages to attract your customers. Each software has a unique ability that aids in your marketing efforts. And they’re available at affordable prices, too. 

So, try them and see which one (or more) suits you the best.

6 Tested Tricks to Grow Your Substack Newsletter

 

Growing a Substack newsletter can be difficult. Not impossible, but difficult. Reaching out to interested readers and keeping them engaged isn’t so straightforward. So, this article is for you to help you grow your email list on Substack.

Many people have levelled up from free subscribers. They have attracted their readers to pay for subscriptions. You can, too. In fact, Substack has 500,000+ paid users.

In this article, we’re giving away six tricks that have been proven to grow Substack newsletters. These will help you find more readers and monetize your newsletter.

Let’s dive in.

What Exactly is Substack

Substack is a newsletter platform that combines the power of blogging and journaling. It comes with a public archive for anyone to read your thoughts and subscribe to them.

It has a simple interface to help you easily write and manage a newsletter. With one click of a button, you publish to the web, email and Substack app at once. It’s a one-stop site to connect with your readers and build a community.

Substack even handles part of marketing for you. People can read content from their favourite newsletters and also discover new ones. Over 30% of all new free subscriptions and around 10% of paid subscriptions come from Substack itself.

Now that you know Substack, here are the tips to grow your audience.

 

6 Tips to Grow Substack Newsletter


1. Position Subscribe Button with Apt CTAs

CTAs (calls-to-action) are critical in converting a visitor into your subscriber. Now, Substack throws in a subscription form at the end of the newsletter automatically. But what if someone doesn’t read the entire newsletter? What if they found what they needed at line 43 and then swiped back?

So, put CTAs where they’re most effective, i.e., in between your content, when the reader is well-immersed in reading.

The Ankler is an excellent example of this tactic. They add subscription forms and other CTAs in between sections.


2. Form a WhatsApp/Telegram Group

3. Give Free Ebooks or Case Studies

Ebooks and case study giveaways are an excellent way to build a Substack email list. Free checklists and templates also work. They act as magnets that pull the audience into your list. No one would refuse to hand out their email address when they get a good incentive.

You can share giveaways with your social media audience, WhatsApp/Telegram groups, and anywhere you have a thriving community.

With ideal giveaways, you can see conversion rates of up to 60%.

 

4. Repurpose Newsletters as Twitter Threads

Twitter threads are an engaging way to turn your Substack newsletter into a micro-blog. You can use threads to share important points from your newsletter as consumable chunks. And at the end of the thread, in the last tweet, you can include a link to your newsletter.

Tweepsmap saw a 2417% increase in tweet impressions with Twitter threads in comparison to their single tweets.

Hua Shu uses this tactic to share her design newsletters on Twitter.

5. Pin the Newsletter on Social Media Profiles

Pinned content on social media gets the most attention. They’re visible to whoever visits your profile. And you can leverage that aspect to drive more subscribers.

LinkedIn has a Featured section for media, links and posts. On Instagram, you can pin up to three posts on your profile. And Twitter allows a pinned tweet, in which you can add a link to your newsletter.

Twitter even highlights your newsletter on top of your profile when you set it with Revue. And if you use tools like Linktree, Expy or Bio.link, add your newsletter link there, too.


6. Ask Fellow Substack Writers to Feature Yours

Substack has this Recommendations feature that allows writers to endorse and promote each other’s Substack publications. You can use that to your benefit. You can start by building a fruitful relationship with other Substackers and ask them to feature your newsletter.

Lenny Rachitsky noticed that 78% of his new subscribers are through recommendations from different newsletters. Gibson Biddle also saw a significant increase in subscriber count with Substack Recommendations.

FAQs about Substack Newsletter

1. Can anyone start a Substack?

Yes, everyone can start a Substack. It’s free to get started.

2. Is Substack better than Mailchimp?

Both Substack and Mailchimp can be used for newsletters. Substack is better than Mailchimp if you want to write newsletters as a blog. Mailchimp is best suited for email marketing.

3. How long should a Substack post be?

Your Substack newsletter can be as long as you want it to. But make sure your newsletters aren’t overwhelming with hundreds of lines of text. The ideal email length is 200-300 words.

4. What is the Average Open Rate of Substack?

We found the Open Rate of Substack newsletters to be between 20% and 25%.

5. Do people make money on Substack?

Yes, people make money on Substack through reader subscriptions. Substack allows you to set up a paid newsletter with a monthly or annual subscription model.

 

Wrapping It Up

Hoping that you have got a fair idea of how you can grow your Substack newsletter. These tips will help you attract the audience for sure. But you also need to create content that keeps them coming for more. So, put in some hard work and keep your audience engaged.

Wish you have a fun time growing your Substack.

 

Tuesday, March 14, 2023

Create and Sell NFTs in 2022: Step-by-Step Process That Works

 

Making money from NFTs (non-fungible tokens) isn’t as easy as people think. It’s only a rare few who earn millions. If you, too, want to enter the booming world of NFT collectibles and get a piece of the pie, you need a strategy.

So, here’s this article about how Blusteak created and sold their entire NFT collection in a day. We’re taking a look at only the essential aspects of creating and selling NFTs.

Thinking to sell your custom NFT collectibles on the blockchain? Dive in.

How to Create and Sell NFTs

Planning Your NFT

If you want your NFT collection sold out, you need to plan before creating. Here’s what we did at Blusteak:

i) Plan the objective or utility

We had two objectives for our NFT. One was to create an NFT collection aimed at the digital marketing community. The second was to give an option for the NFT holders to get exciting discounts. Discounts? Yes, for the courses we have planned. Stay tuned!


ii) Plan the characteristics of the art

We decided to keep our project similar to the concept of Bored Apes and CryptoPunks. To create a collection with several variations of a set of layers. So, in this blog, we are talking only about such Mix-and-match NFTs.

We chose a kangaroo as our base animal. It’s not so popular and not widely used anywhere else. So, unique!

Next, we planned traits like tables, glasses, social media icons, sticky notes, etc.

 

iii) Perform the mix and match

After finalising the artwork and traits, we decided on the combinations. The rarer, the better! We aimed to get 1130 variations by mixing and matching the different traits of our smart and adorable marketing kangaroos.

  

 

iv) Pick a suitable blockchain

Your choice of blockchain has a significant impact on your NFT project. It affects who and how many people can see your project.

Ethereum, Polygon, Solana and Avalanche are popular blockchain protocols for minting NFTs. We considered all of them and finally decided to go with the Avalanche network. The reason? We noticed the community was responsive, and the competition seemed relatively low.

 

Pre-launch Marketing

Once you’re ready with the creation plan, work on marketing it. Here’s what we did to make our kangaroos famous:

i) Create social profiles

We created a Twitter account for our NFT to build some pre-launch hype. We maintained basic hygiene by adding Avalanche hashtags and symbols. Then, we added “(minting soon)” to the account’s name itself. We also planned a pre-launch content calendar for the same.

Apart from that, we also set up a basic Discord channel for the community. It’s just for hygiene purpose now; we aren’t yet active there.

ii) Build a landing page

Before launching the NFTs, we also created a landing page for some promotions. We used it to talk briefly about our collection’s objective and utility. We also placed the Twitter button, Discord button and a CTA that redirects to the minting page.


Taking It Live

Now, it’s time for the launch.

i) Create the mint page

Your mint page is a dedicated page where users can come and connect their wallets to mint the NFTs. For our project, we limited the maximum number of mints per wallet to two.


 

We decided to offer free minting. This decision of not putting a base price for the minting duration was due to the bear markets. Our plan was to start generating revenue once the NFT was sold out. When people start trading with each other via commissions.

 

Post-launch Marketing

Also, it’s crucial to let your target users know that you’re live. Here’s what we did:

i) Announce on active Avalanche communities

While finishing up the technical part of the launch, we dug around for active communities. We found some fellow community moderators in the Avalanche NFT space. And we asked them for a favour – to announce the launch on their Discord channels. Those kind souls did so. And the announcements worked.

Within a day, our entire Marketing Kangaroos NFTs got sold out.

ii) Get verified on a good marketplace

In the meantime, we discovered that Joepegs is the top marketplace for Avalanche NFTs. It also has a section for “verified” collections.

After being “verified” in the Joepegs marketplace, a collection is listed as a premium collection in the Avalanche blockchain. It increases the authenticity of the collection. So, we applied, and we got our kangaroos verified.


Monitoring Activities

Now, don’t stop at the launch. Don’t let the interest in your NFT die.

We’re keeping the Twitter profile active by posting daily. Apart from that, we’re also monitoring the sales activity of the NFTs.

Sometimes, if the collection needs a push, we ourselves might have to sweep the floor in the future. Fingers crossed.

 

Wrapping It Up

Creating and selling out your NFTs is all about knowing who your target customers are. When you understand what they would like, you can ride the NFT boom smoothly.

 

How to Send Bulk Messages to Telegram Group Members? -Broadcast Telegram Messages

 

Although Telegram is feature-rich, sending bulk messages to Telegram group members can be frustrating. There’s no easy way to select all users at once and broadcast your message.

Thus, custom-made Telegram tools to the rescue. Custom Telegram apps, bots, and scripts can easily scrape target audience details from different groups. They can segment the users and send them automated direct messages.

So, in this article, we’re providing you with five ways to send bulk messages to Telegram group members. Using these tools, you can find niche target audiences and get high open rates for your messages.

Let’s dive in.

Why should businesses use Telegram to send bulk messages?

Telegram marketing is cost-effective to market your business to your target audience. In the present times, where people are averse to promotional messages, you can reach out to them. Some of the benefits of using Telegram for bulk messages are:

  • Find niche audience:

Telegram is an ideal app to find and target a niche audience. By looking into the right groups and channels, you can grow a broad user base for your business marketing.

  • Get high open rates:

Telegram is a messenger app. So, the messages sent on Telegram reach the users directly. It speeds up organic growth and brings leads fast.

  • Automate tasks:

Telegram has bots to perform a variety of tasks. You can even create custom bots to automate different processes and engage your audience.

Five ways to send bulk messages to Telegram group members

Following are the five ways to use Telegram bulk message sender tools.


1. vUser Telegram Bulk Sender Bot

The first and best software for sending bulk messages in Telegram is the Virtual-User software, which has more features than any of its competitors. This software is installed on your Windows system and sends as many messages as you want without the need for a fee. However, this software is not free, but it has a very reasonable price and is definitely worth buying compared to the other free software programs and its own competitors.

We recommend that you take a look at the various features it has and compare it with competitors.

Telegram Bulk Message Sender
 

The bot, that comes with a lifetime license, can extract IDs from groups and send direct messages to IDs or mobile numbers. Using this bot, you can add IDs or send messages to the groups automatically. The bot package also includes the valuable tutorial on tips and tricks not to get blocked and reported.

2. Telegram bulk message sender for PC

Telegram Sender is a software for Windows PC to send bulk messages to Telegram group or channel members. With one click, you can send messages to all the Telegram users you have. You can add users manually or import them from a file.

It helps you extract the user ID of all users from groups, whether you’re the admin or not. So, Telegram Sender offers a great way to market to your competitor group members too.

3. Telegram bulk message sender for Android

PackGram is a free app for Android mobile phones to send bulk Telegram messages. You can search for Telegram groups of your interest, type a personalised message and send it to each member individually. 

With one tap, all Telegram group members receive your promotional message. You can also get the details of the users who received your message.

4. Python script to send bulk messages on Telegram

Another way to send bulk messages on Telegram is via custom Python scripts. Here’s one from GitHub, which uses the Telegram Desktop app to send messages. For this script to work, you’ll need an Excel sheet with all the Telegram usernames to send your message.

Once set up, you just log into Telegram Desktop and run the script. The script reads the data from the Excel sheet and sends the configured message to all the users one by one.

5. Chrome extension to send bulk Telegram messages

BulkTele Chrome extension is among the easiest ways to send bulk messages to Telegram group members. You can scrape member usernames from a Telegram group and easily send them your marketing message.

It can also help extract usernames from competitor groups, and mass invite them to your own group. It is the ideal extension for those looking to grow using Telegram marketing.

6. Telegram bulk message auto forwarder

Auto forwarder Telegram bot is an alternative to send messages to multiple Telegram users. The bot can be mighty beneficial for those who need to run deals or automate their Telegram marketing.

It takes messages from groups, channels or individual users and forwards them to the selected Telegram users. It can also translate messages and customise them before forwarding them.

 

A little something to keep in mind

Use Telegram bulk messaging sensibly to build a respectful and warm relationship with your customers. You can communicate about new launches or new offers using it. However, try to refrain from sending anything that might be considered spam. Sending spam messages would affect your reputation and harm your business.

 

Wrapping it up

Telegram bulk messaging is an affordable and efficient way to reach out to your target market. It’s among the easiest way to promote your products and services. You can extract user details and send bulk messages to Telegram group members quickly using the custom tools.

 

Monday, March 13, 2023

12 Best Shopify Alternatives in India

 

Shopify might be the best ecommerce platform in India. But, for most small businesses, it isn’t easy to use. It has a steep learning curve. And it’s also not quite economical in the long run. That’s why we’re presenting some of the popular Shopify alternatives in India.

This list presents the Indian DukaanTech ecommerce solutions, along with popular Shopify competitors and alternatives in India.

Let’s check them out

Among the Indian Shopify competitors are what we known as DukaanTech platforms. And the top DukaanTech Shopify alternatives in India are:

1. Instamojo


If you want to run your own eCommerce business and start an online store easily, you can get started on Instamojo. You get a functional eCommerce website for free that comes integrated with payments, shipping, marketing tools and more.

Instamojo also has premium versions that cost about Rs.10/day. It is super simple to use with a clean interface and offers advanced features in its premium plans to help increase sales.  Instamojo offers professional online stores at affordable rates.

Pricing: Lite (₹ 0/ year), Starter (₹3,999/ year), Growth (₹9,999/ year)

2. Dukaan


Dukaan is a Shopify alternative which offers an easy way to set up an ecommerce store. You can start a basic store with only a mobile, and that too for free. But paid users have access to advanced features, integrations and ecommerce tools to manage the store.

It offers custom domains, shipping services, and multiple payment options, among many other easy-to-use features. Setting up a store with Dukaan requires no technical or design skills.

Pricing: Free (Mobile access only), ₹2,499 Quarterly and ₹6,999 Yearly

3. Bikayi


Bikayi is another free ecommerce platform in India. It allows you to set up an online store for free, with basic inventory management and order management. But with a paid plan, you get assisted store setup and even dedicated business coaches to guide you.

It can help you set up a WhatsApp-integrated store to simplify online selling. You also get your products listed on multiple ecommerce platforms.

Pricing: Basic (Free), VIP (₹5,999 per year) and Ultimate (₹17,999 per year)

4. Shoppiko


Shoppiko is one of the all-in-one Shopify alternatives in India. It offers multiple features and customisations to take your business all around the world. Shoppiko also has marketing and conversion tools to drive traffic and convert more visitors.

It has custom designs, responsive pages, inbuilt blogging platform and many other features to build an ecommerce store. You get full control over the look and experience.

Pricing: ₹2,499 per month (Web access only) and ₹5,999 per month (Web and mobile access)

5. Shoopy


Shoopy is an online store provider in India with a free customised app. It offers invoicing features, barcode inventory management, accounting, and many other features. You can also share invoices with the customers directly, via SMS or WhatsApp.

You get all the features you need to run your online business. It offers delivery and pickup support too.

Pricing: Free

6. Builderfly


Builderfly is another Shopify alternative which helps you open online store in India. You can showcase your products and sell them under your own branded domain. And with its paid subscription, you can even get a mobile app designed for your store.

It provides WhatsApp sharing, SMS marketing and live selling features to engage with your audience. And it has a central dashboard to manage everything.

Pricing: Starter (Free), Popular (₹999 per month) and Growth (₹2,499 per month)

 

7. Ohoshop


Ohoshop is another ecommerce solution for Indian businesses who want to sell online. But unlike other alternatives for Shopify of India, it offers custom development of ecommerce apps and website.

It helps you integrate catalogue, marketing and content management in one platform. You can also get SEO, SSL, Facebook integration and other features as per your need.

Pricing: ₹1,990 monthly, ₹2,990 monthly and ₹5,990 monthly

 

Other Shopify alternatives in India

8. Drupal


Drupal eCommerce module is a free and open-source web content management system. And it helps you develop a self-hosted and highly tailored ecommerce store. You can integrate marketing, payment, and everything else through third-party integrations.

It lets you integrate and manage an online store, alongside media and content. Drupal offers all customisation abilities you need for your store.

Pricing: Free, but varies with customisations

9. WooCommerce

WooCommerce is another free and open-source tool to set up and run an ecommerce store. You can get secure payments, configure shipping options, and monitor performance of your store. It also helps you integrate your store with other platforms and enjoy advanced features.

It is based on WordPress content management system, and has tons of customisations via different plugins. So, you can set up an ecommerce store as you want.

Pricing: Free, but varies with customisations

10. BigCommerce

BigCommerce is another among the popular Shopify Alternatives in India to grow an online business. It comes with an easy-to-use visual page builder with drag-and-drop functionality. You can also integrate it with different platforms to enable multi-channel ecommerce.

With BigCommerce, you can customise the entire shopping and checkout experience. And all these features make it one of the best Shopify app alternatives. 

Pricing: Standard ($29.95 per month), Plus ($79.95 per month), Pro ($299.95 per month) and Enterprise (customised pricing)

11. CoreCommerce

CoreCommerce makes it easy to create hosted websites and drive more business. It comes with integrated cart and online payments to facilitate easy ecommerce transactions. And you get all the reports on its dashboard.

From marketing to accounting, you can handle everything with different apps and integrations. Setting up CoreCommerce and integrating it with your website is easy.

Pricing: Basic ($29 per month), Pro ($79 per month) and Business ($229 per month)

12. Squarespace


Squarespace ecommerce is an all-in-one website builder with stylish and expressive design templates. With its drag-and-drop interface, you can efficiently showcase the products and manage your inventory. It’s one of the most visually appealing alternatives to Shopify in India.

Apart from rich product displays, it also offers flexible payments and checkout options. You can even sell digital content like music and eBooks via a Squarespace site.

Pricing: Personal ($12 per month), Business ($18 per month), Basic Commerce ($26 per month) and Advanced Commerce ($40 per month)

Wrapping up

Shopify’s ease of setup has made it a popular ecommerce platform in India and across the globe as well. But it’s not the only one available. Dukaan, Shoppiko and Builderfly are many other Shopify alternatives in India which are easy to manage and more affordable as well.