Soon the holiday season, the end-of-year celebrations...
And during this period, your points of sale will certainly have special opening hours:
- late openings,
- Open on Sundays
- open on public holidays
These opening hours are often essential for your business. Indeed, they concern des journées during which your turnover will be très important. Competition will also be également strong on those days là.
Google offers you the opportunity to attract more customers!
In recent days, Google indeed offers brands d'indiquer to indicate the opening hours d'ouvertures spéciales of their stores. Your opening hours apparaîtront then in the résultats of searches in a different colour. Your consumers will then be able to head in a manière sécurisée towards your points de ventes.
What will happen if you don't indicate your special opening hours? It's simple, your specific hours won't appear and Google will indicate, on those holidays, that your hours may be subject to variation. Result for you: consumers will not be sure that your stores are open. It is likely that they will go to your competitors.
In conclusion:
It is essential that you implement these exceptional opening hours. This is done via your Google Business Profile account.
Need help adding your exceptional opening hours? Contact us!
The evolution towards web-to-store
Nowadays, consumers do not necessarily go on the Internet to make online purchases. More and more often, they research online, then go to a physical point of sale. Medi-Market has called on Mobilosoft to develop a targeted approach to this new buying behavior.
The group Medi-Market, there are currently four active parapharmacies in Belgium with the ’ambition ’to reach 10 points of sale ’by the end of 2016. Their particularités ?
- The lowest prices with discounts ranging from -10 to -50%
- A wide choice of products with over 8,000 references in each point of sale
- Advice provided by a multidisciplinary team in nutrition, care, beauty…
Online sales:
Following the positive feedback from their physical stores, the Medi-Market group has decided to extend part of its concept to online sales: Medi-Market. The ultimate goal? To create continuity between the in-store experience and online access for people who are unable to travel.
Bringing internet users to the store
But Medi-Market does not intend to stop there. « Indeed, the search for a point of sale and a product increasingly starts from the Internet (smartphones and computers) », explains Nicolas Znamensky, digital manager of Medi-Market. « It therefore seemed essential to us tohelp consumers à find what they need in the most efficient way for them. The solutions proposées by Mobilosoft allow us to to guide internet users to the point of sale that will best welcome them according to their constraints (location, opening hours, availability, etc.) ».
>> Click here to see Medi-Market's store locator.
Mobilosoft: a results-driven approach
And if Medi-Market trusts Mobilosoft for this project, it's not a coincidence. "The choice of Mobilosoft seemed obvious to us, as Mobilosoft shows innovation and flexibility in its ROI-oriented approach. The proximity to the company, very important in this type of project, convinced us during the commercial discussion phase. It was even more important during the implementation phase, made very smooth thanks to the listening, advice, and enthusiasm of its team."
And this partnership is already set to continue as developments are planned for the coming months.
We are convinced that the combination of our technologies, solutions, and approaches will bring a huge plus to the web-to-store market and to our clients!
Below, you will find the press release announcing this event in the world of web-to-store.
The Belgian start-up Mobilosoft acquires its “web-to-store” counterpart E-wego in Paris
Brussels, 03/12/15 – Internet, the death of the classic store? Not necessarily. With its « web-to-store » expertise, Mobilosoft helps businesses generate traffic from the web to their physical points of sale. In less than 5 years, this Brussels-based start-up has become the Belgian reference in the field. And its ambitions don't stop there: Mobilosoft has just acquired its French counterpart E-Wego.
“Web-to-store” is today the essential basis for any marketing strategy of a brand organized into points of sale (stores, restaurants, centers, etc.). Its objective? To help brands attract consumers to their stores at the most opportune moment: when they are doing research on their computer, smartphone, or tablet. Paradoxical? On the contrary!
For Mobilosoft, Web to Store involves 3 strategic and essential steps: Being present, Being Attractive, Being Relevant. For each of these steps, Mobilosoft provides its customers with solutions tailored to their needs.
Until recently, digital managers of brands focused on e-commerce. But they are realizing little by little that they have neglected a very promising market: that of Internet users who research online before visiting a store. However, the volume of business they generate is significantly more important than that of pure e-commerce. Our role is to help them implement strategies that will enable them to reach this previously untapped market
Georges-Alexandre Hanin, CEO and founder of Mobilosoft.
The specificity of Mobilosoft? The focus on return on investment (ROI) of these web-to-store campaigns. The company does not just define a strategy adapted to the needs of retailers: it constantly measures the results obtained and adapts the solutions implemented for its clients based on the results they generate. This continuous improvement process allows its clients to maximize the profitability of their web-to-store budget.
« Créé in 2009, E-wego is the French specialist in Presence Management (local multi-diffusion of points of sale). The acquisition by Mobilosoft (Belgian leader of Web to Store) and the merging of our technologies / know-how allows us to respond to the increasingly strong demand of our clients in Web To Store and to offer the most complete offer on the French market. » explains Stéphane Aubert, Gérant-fondateur of E-wego. The spécificité of E-wego? E-wego is l’unique provider à être partner of all the biggest médias (national and international) of local search.
More large brands
Georges-Alexandre Hanin, young Brussels-based business engineer, founded Mobilosoft in 2010. In 5 years, his start-up became a leader in the Belgian market for generating measurable web-to-store traffic. Mobilosoft has just acquired E-Wego in Paris, doubling its number of clients. By integrating its Parisian competitor, the Brussels-based company now counts even more major brands such as Ikea, Carrefour, Proximus, Mobistar, Carrefour, Spar, Tom&Co, Quick, Panos, Auto 5, Multipharma, Medi-market, JBC, Di, Lola&Lisa, Léon de Bruxelles, Jeff de Bruges, Courtepaille, …
Satisfied customers, among others: "For the current connected consumer, the search for a point of sale and a product is increasingly starting from the Internet (smartphones and computers)", specifies Nicolas Znamensky, digital manager at Medi-Market. "It therefore seemed essential to us to be able to help consumers find what they need in the most efficient way for them. The solutions proposed by Mobilosoft allow us to direct Internet users to the point of sale in our network that is most adapted to their needs: location, opening hours, availability of the product sought, etc.)
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