How Effective are Youtube Influencers From India: Case Study of How It Helped Improve Product Sales

 

Tracking the results:

We used Google’s UTM generator tool to build the URL & is given to the Influencer so as to track everything from traffic to goals to conversions from the campaign using Google Analytics .

After the release (74 days):

Number of users entered the website: 17,380
Number of sessions: 19,972
Number of Payments made: 1013
Amount spent for the influencer campaign: $269.78 (Rs. 20,000)
Amount spent for remarketing: $790 (Rs. 59,800)
Total amount spent for the campaign: $1,054.78 (Rs. 79,800)
Total revenue in transactions: $9,388.93 (Rs. 7,10,310)

785% return in the amount spent.