Bringing data to life in your application can be done without the usual headaches, how you can build beautiful data visualizations using the Google Analytics API, and you won’t have to spend any time “massaging” the data.
This article has been kindly supported by our dear friends at Luzmo, whose API-first, AI-powered approach revolutionizes customer insights and helps to effortlessly integrate stunning data visualizations directly into your product. Thank you!
In this article, I’ll introduce you to Luzmo Flex, a new feature from the Luzmo team who have been working hard making developer tooling to flatten the on-ramp for analytics reporting and data visualization.
With Luzmo Flex, you can hook up a dataset and create beautifully crafted, fully customizable interactive charts that meet your reporting needs. They easily integrate and interact with other components of your web app, allowing you to move away from a traditional “dashboard” interface and build more bespoke data products.
While many charting libraries offer similar features, I often found it challenging to get the data into the right shape that the library needed. In this article, I’ll show you how you can build beautiful data visualizations using the Google Analytics API, and you won’t have to spend any time “massaging” the data!
What Is Luzmo Flex?
Well,
it’s two things, really. First of all, Luzmo is a low-code platform for
embedded analytics. You can create datasets from just about anything,
connect them to APIs like Google Analytics or your PostgreSQL database,
or even upload static data in a .csv
file and start creating data visualizations with drag and drop.
Secondly, Luzmo Flex is their new React component that can be configured to create custom data visualizations. Everything from the way you query your data to the way you display it can be achieved through code using the LuzmoVizItemComponent.
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That means, besides creating ready-to-use datasets, you can set up functions like the following out-of-the-box:
- Multi-tenant analytics: Showing different data or visualizations to different users of your app.
- Localization: Displaying charts in multiple languages, currencies, and timezones without much custom development.
- Interactivity: Set up event listeners to create complex interactivity between Luzmo’s viz items and any non-Luzmo components in your app.
What Can You Build With Luzmo Flex? #
By combining these off-the-shelf functions with flexibility through code, Luzmo Flex makes a great solution for building bespoke data products that go beyond the limits of a traditional dashboard interface. Below are a few examples of what that could look like.
Report Builder #
A custom report builder that lets users search and filter a dataset and render it out using a number of different charts.
Filter Panel #
Enable powerful filtering using HTML Select inputs, which will update each chart shown on the page.
Wearables Dashboard #
Or how about a sleep tracker hooked up to your phone to track all those important snoozes?
When to Consider Luzmo Flex vs Chart Libraries
When building data-intensive applications, using something like Recharts, a well-known React charting library, you’ll likely need to reformat the data to fit the required shape. For instance, if I request the top 3 page views from the last seven days for my site, paulie.dev, I would have to use the Google Analytics API using the following query.
The response would look something like this:
To make that data work with Recharts, I’d need to reformat it so it conforms to the following data shape.
To accomplish this, I’d need to use an Array.prototype.map()
to iterate over each item, destructure the relevant data and return a key-value pair for the name
and value
for each.
And naturally, if you’re reformatting data this way in your application, you’d also want to write unit tests to ensure the data is always formatted correctly to avoid breaking your application… and all of this before you even get on to creating your charts!
With Luzmo Flex, all of this goes away, leaving you more time to focus on which data to display and how best to display it.
The First Steps to Building Bespoke Data Products
Typically, when building user interfaces that display data insights, your first job will be to figure out how to query the data source. This can take many forms, from RESTful API requests to direct database queries or sometimes reading from static files. Your next job will be figuring out when and how often these requests need to occur.
- For data that rarely changes: Perhaps a query in the build step will work.
- For data that changes regularly: A server-side request on page load.
- For ever-changing data: A client-side request that polls an API on an interval.
Each will likely inform your application’s architecture, and there’s no single solution to this. Your last job, as mentioned, will be wrangling the responses, reformatting the data, and displaying it in the UI.
Below, I’ll show you how to do this using Luzmo Flex by using a simple example product.
What We’re Building: Custom Data Visualizations As Code #
Here’s a screenshot of a simple data product I’ve built that displays three different charts for different reporting dimensions exposed by the Google Analytics API for page views for my site, paulie.dev, from the last seven days.
You can find all the code used in this article on the following link:
Getting Started With Luzmo
Before we get going, hop over to Luzmo and sign up for a free trial. You might also like to have a read of one of the getting started guides listed below. In this article, I’ll be using the Next.js starter.
- Getting started with Luzmo Data Visualization and Next.js
- Getting started with Luzmo Data Visualization and Astro
Creating a Google Analytics Dataset #
To create data visualization, you’ll first need data! To achieve this using Luzmo, head over to the dashboard, select Datasets from the navigation, and select GA4 Google Analytics. Follow the steps shown in the UI to connect Luzmo with your Google Analytics account.
With the setup complete, you can now select which reporting dimensions to add to your dataset. To follow along with this article, select Custom selection.
Lastly, select the following using the search input. Device Category, Page Title, Date, and Total users, then click Import when you’re ready.
You now have all the data required to build the Google Analytics dashboard. You can access the dataset ID from the URL address bar in your browser. You’ll need this in a later step.
If you’ve followed along from either of the first two getting started guides, you’ll have your API Key, API Token, App server, and API host environment variables set up and saved in a .env
file.
Install Dependencies #
If you’ve cloned one of the starter repositories, run the following to install the required dependencies.
Next, install the Luzmo React Embed dependency which exports the LuzmoVizItemComponent
.
Now, find page.tsx
located in the src/app directory, and add your dataset id
as shown below.
Add the access
object from the destructured response and pass access.datasets[0].id
onto the LuzmoClientComponent
component using a prop named datasetId
.
And lastly, find luzmo-client-component.tsx
located in src/app/components. This is where you’ll be creating your charts.
Building a Donut Chart #
The first chart you’ll create is a Donut chart that shows the various devices used by visitors to your site.
Add the following code to luzmo-client-component.tsx
component.
There’s quite a lot going on in the above code snippet, and I will explain it all in due course, but first, I’ll need to cover a particularly tricky part of the configuration.
Column IDs #
You’ll notice the filters parameters, measure, and category content all require a column id.
In the filters parameters, the key is named column_id
, and in the measure and category, the key is named column
. Both of these are actually the column IDs from the dataset. And here’s how you can find them.
Back in the Luzmo dashboard, click into your dataset and look for the “more dots” next to each column heading. From the menu, select Copy column id. Add each column ID to the keys in the configuration objects.
In my example, I’m using the Total users for the measure, the Device category for the category, and the Date for the filter.
If you’ve added the column IDs correctly, you should be able to see a rendered chart on your screen!
… and as promised, here’s a breakdown of the configuration.
Initial Props Donut chart #
The first part is fairly straightforward. appServer
and authKey
are the environment variables you saved to your .env
file, and authKey
and authToken
are destructured from the authorization request and passed into this component via props.
The type
prop determines which type of chart to render. In my example, I’m using donut-chart
, but you could choose from one of the many options available, area-chart
, bar-chart
, bubble-chart
, box-plot
, and many more. You can see all the available options in the Luzmo documentation under Chart docs.
The one thing I should point out is my use of Tailwind classes: w-1/2
(width: 50%) and h-80
(height: 20rem). The LuzmoVizItemComponent
ships with height 100%, so you’ll need to wrap the component with an
element that has an actual height, or you won’t be able to see the chart
on the page as it could be 100% of the height of an element with no
height.
Donut Chart Options #
The options
object is where you can customize the appearance of your chart. It accepts many configuration options, among which:
- A
title
for the chart that accepts a locale with corresponding text to display. - A
display title
value to determine if the title is shown or not. - A
mode
to determine if the chart is to be of type donut or pie chart. - A
legend
option to determine where the legend can be positioned.
All the available configuration options can be seen in the Donut chart documentation.
Donut Chart Slots #
Slots are where you can configure which column from your dataset to use for the category and measure.
Slots can contain multiple measures, useful for displaying two columns of data per chart, but if more than two are used, one will become the measure.
Each measure contains a content array. The content array, among many other configurations, can include the following:
- A
label
and locale, - The
column
id from thedataset
, - The
datasetId
, - The
type
of data you’re displaying, - A
format
for the data.
The format used here is Python syntax for floating-point numbers; it’s similar to JavaScript’s .toFixed()
method, e.g number.toFixed(4)
.
The hierarchy
type is the Luzmo standard data type. Any text column is considered as an hierarchical data type.
You can read more in the Donut chart documentation about available configuration options for slots.
Donut Chart Filters #
The filters object is where you can apply conditions that will determine which data will be shown. In my example, I only want to show data from the last seven days. To accomplish this, I first create the date variable:
This would produce an ISO date string, e.g., 2024-08-21T14:25:40.088Z
, which I can use with the filter. The filter uses Luzmo’s Filter Expressions,
to determine if the date for each row of the data is greater than or
equal to the date variable. You can read more about Filter Expressions
in Luzmo’s Academy article.
Building a Line Chart #
The second chart you’ll be creating is a Line chart that displays the number of page views on each date from the last seven days from folks who visit your site.
Initial Props Line Chart #
As with the Donut chart, the initial props are pretty much the same, but the type
has been changed to line-chart
.
Line Chart Options #
The options for the Line chart are as follows, and the mode
has been changed to line-chart
.
Line Chart Slots #
The slots object is almost the same as before with the Donut chart, but for the Line chart, I’m using the date
column from the dataset instead of the device category, and instead of category, I’m using the x-axis
slot type. To ensure I’m formatting the data correctly (by day), I’ve used level 5. You can read more about levels in the docs.
Line Chart Filters #
I’ve used the same filters as I used in the Donut chart.
Building a Bar Chart #
The last chart you’ll be creating is a Bar chart that displays the number of page views for the top ten most viewed pages on your site.
Initial Props Bar Chart #
As with the Donut and Line chart, the initial props are pretty much the same, but the type
has been changed to bar-chart
.
Bar Chart Options #
The options for the Bar chart are a little more involved. I’ve included some styling options for the border-radii
of the bars, limited the number of results to 10, and sorted the data by the highest page view count first using the sort
by
measure
and direction
options.
Line Chart Slots
As with the Line chart, I’ve used an axis for one of the columns from the dataset. In this case, it’s the y-axis
which displays the page title.
Bar Chart Filters
I’ve used the same filters as I used in the Donut and Line chart.
What’s Next
As you can see, there are plenty of types of charts and customization options. Because this is just an “ordinary” React component, you can very easily make it configurable by an end user by allowing options to be set and unset using HTML input elements, checkbox, select, date, and so on.
But for me, the real power behind this is not having to mutate data!
This is particularly pertinent when displaying multiple charts with different reporting dimensions. Typically, this would require each to have their own utility function or reformatting method. That said, setting column IDs and dataset IDs is a little fiddly, but once you have the component hooked up to the dataset, you can configure and reconfigure as much as you like, all without having to rewrite data formatting functions.
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